Are you wondering why someone might take the time to write a blog or pay to have one professionally written and managed by someone else for their business's website?
Because it works.
Blogs have evolved a lot in the past 10 or so years when they were first people rambling their thoughts in their basement for the world to read. Now, they're a serious source of business.
Social Media, SEO, Strategy, Content, Inbound, Email, Blogging, Advertising
"I trust his work. I trust him to take good care of me."
These words, spoken by a patient in a "welcome to my practice" YouTube video of Dr. Jared Waite at Aspen Ridge Dental Care, are perfect. They get right to the heart of what inbound marketing via social media is all about: projecting yourself and your practice to a mass audience as capable, attentive and worthy of any would-be patient's trust and care.
Effective social marketing, however, isn't easy. It takes preparation and planning, an investment of time and money, and a fair bit of creativity.
As few as eight years ago, that question would have been as puzzling to teenagers as to their parents. But that was then, and this is now. The fact is, social media is one of the most powerful, effective—and cost-effective—tools available today for promoting your business, reaching out to new clients and keeping current clients interested, engaged and informed.
In short, social media does everything traditional advertising used to do, only better. It has the potential for precision-tailored marketing that's both personable and brand-specific, coupled with an immediacy and relevancy that appeals to today's tech-savvy clientele.
Social Media, Strategy, Content, Inbound, Advertising, Healthcare
List segmentation. Sounds sexy, doesn't it?
Actually, list segmentation is one of the most important tools available today in tailored marketing, including email marketing. If you're not segmenting your audience, or grouping them into categories, you cannot possibly be communicating with them effectively.
Are you looking to get business on your website in an authentic, non-spammy way? Then Hubspot is probably right for your business.
So how does it work?
Strategy, Content, Inbound, Email, Agencies, Blogging, Websites
Welcome—almost—to 2014! For doctors, dentists and just about any healthcare professional, the New Year promises to be a year chock-full of challenges and changes. But opportunities exist, too, for those thinking of how best to take advantage of them.
That's why setting up a good strategic schedule now will help elevate your practice and make you a brand worth noticing.
Here are 4 ideas for making the most of 2014:
By @AAAMarino and @JackieClews
There’s all this hype these days about building more content onto webpages. WooRank, a popular online software that provides SEO and keyword analytics, often recommends “more content” as one of the top five improvements for a site. But some people are left scratching their heads saying, “Why?! I’ve already said everything I want to say!” Well, it’s because Google doesn’t care. The more you are saying, the more credible you become. Here are three reasons why content is king:
Guest post by @JeanWrites
Blogging didn’t use to be a challenging thing. It used to be that anyone could publish virtually anything. But the times are changing and consumers, as well as Google, are expecting better blogging. But why?
Do you want people to find your website when they are searching online for related terms? Then you’ve probably thought about search engine optimization (SEO) techniques and maybe even wondered how they differ from inbound marketing strategies to drive traffic from search engines.
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