--- title: DMD Blog description: Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) - [Who we are](https://www.digitalmarketingdirection.com/who-we-are) - [Partners](https://www.digitalmarketingdirection.com/who-we-are/partners) - [Talent](https://www.digitalmarketingdirection.com/who-we-are/talent) - [What We Do](https://www.digitalmarketingdirection.com/what-we-do) - [Analytics](https://www.digitalmarketingdirection.com/what-we-do/analytics) - [Buyer Persona Development](https://www.digitalmarketingdirection.com/what-we-do/buyer-persona-development) - [Consulting](https://www.digitalmarketingdirection.com/what-we-do/consulting) - [Digital Advertising](https://www.digitalmarketingdirection.com/what-we-do/digital-advertising) - [Editorial Planning](https://www.digitalmarketingdirection.com/what-we-do/editorial-planning) - [Email Marketing](https://www.digitalmarketingdirection.com/what-we-do/email-marketing) - [Graphic Design](https://www.digitalmarketingdirection.com/what-we-do/graphic-design) - [Inbound Marketing](https://www.digitalmarketingdirection.com/what-we-do/inbound-marketing) - [Inbound Selling](https://www.digitalmarketingdirection.com/what-we-do/inbound-selling) - [Sales Enablement](https://www.digitalmarketingdirection.com/what-we-do/sales-enablement) - [Social Media Management](https://www.digitalmarketingdirection.com/what-we-do/social-media-management) - [SEO](https://www.digitalmarketingdirection.com/what-we-do/seo) - [Website Design](https://www.digitalmarketingdirection.com/what-we-do/website-design) - What We've Done - [Case Studies](https://www.digitalmarketingdirection.com/case-studies) - [Portfolio](https://www.digitalmarketingdirection.com/portfolio) - [Resources](https://www.digitalmarketingdirection.com/resources) - [What Others Say](https://www.digitalmarketingdirection.com/who-we-are/testimonials) - [Work With Us](https://www.digitalmarketingdirection.com/work-with-us) - [Submit an Inquiry](https://www.digitalmarketingdirection.com/work-with-us/submit-an-inquiry) - [Work for DMD](https://www.digitalmarketingdirection.com/work-with-us/work-for-dmd) - Learn More - [Blog](https://www.digitalmarketingdirection.com/blog) - [Buyer Personas](https://www.digitalmarketingdirection.com/manufacturing-personas) # [How Manufacturers Can Improve Their Growth Engine With Loop Marketing](https://www.digitalmarketingdirection.com/blog/how-manufacturers-can-improve-their-growth-engine-with-loop-marketing) October 29, 2026 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-manufacturers-can-improve-their-growth-engine-with-loop-marketing#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-2240132514.jpg)](https://www.digitalmarketingdirection.com/blog/how-manufacturers-can-improve-their-growth-engine-with-loop-marketing) For the past two decades, success across mid-market manufacturing relied on a linear playbook: exhibit at major trade shows, host static technical spec sheets on a corporate website, collect form fills, and hand the resulting leads over to regional sales engineers. [Read More](https://www.digitalmarketingdirection.com/blog/how-manufacturers-can-improve-their-growth-engine-with-loop-marketing) [Hubspot](https://www.digitalmarketingdirection.com/blog/topic/hubspot), [marketing strategy](https://www.digitalmarketingdirection.com/blog/topic/marketing-strategy), [AEO](https://www.digitalmarketingdirection.com/blog/topic/aeo), [AI](https://www.digitalmarketingdirection.com/blog/topic/ai) # [Entering the Outcomes Era with HubSpot’s AI-Powered Platform for Manufacturers](https://www.digitalmarketingdirection.com/blog/entering-the-outcomes-era-with-hubspots-ai-powered-platform-for-manufacturers) October 6, 2026 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/entering-the-outcomes-era-with-hubspots-ai-powered-platform-for-manufacturers#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-2229241840.jpg)](https://www.digitalmarketingdirection.com/blog/entering-the-outcomes-era-with-hubspots-ai-powered-platform-for-manufacturers) *This article is Part 1 of a multi-part executive series, The Autonomous Industrial Engine: Scaling Mid-Market Manufacturing in the AI Era. While this kickoff examines platform shifts from HubSpot's UNBOUND conference, the remainder of the series focuses primarily on commercial growth strategies and the modern content marketing playbooks required to win high-value accounts—from mastering Loop Marketing methodologies to deploying AI content agents, dynamic video, and generative lead generation tools.* [Read More](https://www.digitalmarketingdirection.com/blog/entering-the-outcomes-era-with-hubspots-ai-powered-platform-for-manufacturers) [Hubspot](https://www.digitalmarketingdirection.com/blog/topic/hubspot), [content marketing](https://www.digitalmarketingdirection.com/blog/topic/content-marketing), [AEO](https://www.digitalmarketingdirection.com/blog/topic/aeo) # [What to Expect During the DMD Website Design Process](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process) November 7, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1492306311.jpg)](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process) Your website is your company’s most important digital asset. Today’s tech-savvy consumers expect a lot from their digital interactions with a brand, and as such, these interactions and experiences can play a significant role in value perception and the overall success of your business.  [Read More](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [website design](https://www.digitalmarketingdirection.com/blog/topic/website-design) # [Should You Hire a Web Designer to Build Your Company's Website?](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website) October 31, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1455953950.jpg)](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website) Digital marketing and web design are powerful tools. Reports show that [quality web design can influence 94% of first impressions](https://www.hostinger.com/tutorials/web-design-statistics?gad_source=1&gclid=CjwKCAjwmaO4BhAhEiwA5p4YL9f-gvI4wHU6QTBs1qyoxPx75gzy5P5ABjqTDCTy5gJ4LPccQMKGzhoCzHMQAvD_BwE). Meanwhile, poor design can drive 38% of web visitors away. And yet, many companies are still struggling with their website performance.  While a wide range of website marketing resources are available, the problem often comes down to knowing what kind of professional services to turn to. Do you do the work yourself in-house? Hire a web designer? What about an inbound marketing agency? Understandably, knowing which route to choose can be overwhelming for many businesses. With so much information and so many resources out there, it’s easy to get lost and find yourself putting your website market efforts on the back burner.  In today’s competitive landscape, however, having a well-designed website is an absolute must. Putting your website and marketing on hold is not an option if you want to build a stable, credible, and successful business.  In this guide, we’ll explore the roles of website designers and inbound marketing agencies to take the guesswork out of the decision process for you.    [Read More](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [website design](https://www.digitalmarketingdirection.com/blog/topic/website-design) # [How to Avoid Losing Search Engine Rankings During a Website Refresh](https://www.digitalmarketingdirection.com/blog/how-to-avoid-losing-search-engine-rankings-during-a-website-refresh) October 3, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-to-avoid-losing-search-engine-rankings-during-a-website-refresh#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1474751544.jpg)](https://www.digitalmarketingdirection.com/blog/how-to-avoid-losing-search-engine-rankings-during-a-website-refresh) One key to a thriving business is an engaging website that inspires customer conversions. A well-designed B2B-friendly site is particularly beneficial to drive growth in manufacturing. However, creating a good website isn’t just a one-and-done deal. Over time, sites can go stale and require a redesign to keep engagement levels high.  The challenge when redesigning is ensuring you don’t lose your rankings. Even if you currently have strong SEO with high search engine rankings, a redesign can throw those numbers off if you aren’t careful. Plus, your customers are familiar with your site, so you also want to be mindful of retaining a quality experience for loyal users.   To avoid plummeting SEO rankings, use this blog as a guide. You’ll learn everything you need to preserve your search engine rankings during a redesign and keep your users happy.  [Read More](https://www.digitalmarketingdirection.com/blog/how-to-avoid-losing-search-engine-rankings-during-a-website-refresh) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [website redesign](https://www.digitalmarketingdirection.com/blog/topic/website-redesign) # [Five Signs It's Time for a Website Redesign](https://www.digitalmarketingdirection.com/blog/five-signs-its-time-for-a-website-redesign) September 26, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/five-signs-its-time-for-a-website-redesign#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1280347204.jpg)](https://www.digitalmarketingdirection.com/blog/five-signs-its-time-for-a-website-redesign) In today's fast-paced digital world, your website is often the first point of contact between your business and potential customers. But is your website making the right impression? More importantly, is it time for a redesign? According to HubSpot research, the average lifespan of a website is about 1.5 to 2.5 years. This relatively short lifespan isn't just about keeping up with design trends. Websites can quickly become stale and ineffective due to changing user expectations, evolving technology, and shifts in your business strategy. How do you know if your website needs a fresh look? Here are five clear signs that it's time for a website redesign. [Read More](https://www.digitalmarketingdirection.com/blog/five-signs-its-time-for-a-website-redesign) [website redesign](https://www.digitalmarketingdirection.com/blog/topic/website-redesign), [website design](https://www.digitalmarketingdirection.com/blog/topic/website-design) # [10 Key Parts to Include When Manufacturing a Website](https://www.digitalmarketingdirection.com/blog/10-key-parts-to-include-when-manufacturing-a-website) September 19, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/10-key-parts-to-include-when-manufacturing-a-website#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1360521208.jpg)](https://www.digitalmarketingdirection.com/blog/10-key-parts-to-include-when-manufacturing-a-website) Building an efficient and successful website is more involved than it may seem. While it’s not difficult to set in motion, the process does require time, patience, and intentional planning to ensure the website aligns with your company’s goals. It used to be that a brand’s website served more as a digital business card, providing basic information that clients, customers, and leads needed to get in touch. However, in today’s competitive landscape, websites are so much more than that.  The modern website serves as a tool to usher consumers through the sales funnel, establish brands as an authority, and foster lasting relationships to develop customer loyalty. In other words, the most successful websites are engaging and create a memorable experience for the user.  In today’s digital era, your website is a crucial part of your brand’s identity. It should leave a lasting impression that keeps your audience coming back for more. Here are the 10 key elements you need to include in your website to achieve this. [Read More](https://www.digitalmarketingdirection.com/blog/10-key-parts-to-include-when-manufacturing-a-website) [website redesign](https://www.digitalmarketingdirection.com/blog/topic/website-redesign), [website design](https://www.digitalmarketingdirection.com/blog/topic/website-design) # [Key Content Marketing Takeaways from the HubSpot Spotlight at Inbound 2022](https://www.digitalmarketingdirection.com/blog/top-content-marketing-takeaways-from-the-hubspot-spotlight-at-inbound-2022) October 13, 2022 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/top-content-marketing-takeaways-from-the-hubspot-spotlight-at-inbound-2022#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1367616997.jpg)](https://www.digitalmarketingdirection.com/blog/top-content-marketing-takeaways-from-the-hubspot-spotlight-at-inbound-2022) HubSpot’s Inbound conference is one of the industry’s biggest annual events. Its main kickoff presentation sets the tone for the conference by looking back at recent trends and sharing advice about how to use those insights to thrive in the future. [Read More](https://www.digitalmarketingdirection.com/blog/top-content-marketing-takeaways-from-the-hubspot-spotlight-at-inbound-2022) [Hubspot](https://www.digitalmarketingdirection.com/blog/topic/hubspot), [content marketing](https://www.digitalmarketingdirection.com/blog/topic/content-marketing) # [Buyer Persona Versus Ideal Customer Profile](https://www.digitalmarketingdirection.com/blog/buyer-persona-versus-ideal-customer-profile) June 28, 2022 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/buyer-persona-versus-ideal-customer-profile#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-471688862.jpg)](https://www.digitalmarketingdirection.com/blog/buyer-persona-versus-ideal-customer-profile) According to the Digital Marketing Institute, personalized campaigns that are based on buyer personas [drive 18 times more revenue than broadcast emails](https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-defining-buyer-personas).  But how do they differ from [ideal customer profiles](https://www.digitalmarketingdirection.com/blog/how-to-create-an-ideal-customer-profile-for-your-manufacturing-business)(ICPs)? It’s a good idea to have a clear understanding of the differences between the two and what each can do for your business. Let’s examine what you should know about each from a high level and why using both of them can be beneficial to your organization. [Read More](https://www.digitalmarketingdirection.com/blog/buyer-persona-versus-ideal-customer-profile) [Buyer Personas](https://www.digitalmarketingdirection.com/blog/topic/buyer-personas), [ABM](https://www.digitalmarketingdirection.com/blog/topic/abm) # [What Is Account-Based Marketing?](https://www.digitalmarketingdirection.com/blog/what-is-account-based-marketing) March 9, 2021 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/what-is-account-based-marketing#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/account-based-marketing.png)](https://www.digitalmarketingdirection.com/blog/what-is-account-based-marketing) According to studies conducted by the Information Technology Services Marketing Association ([ITSMA](https://www.itsma.com/account-based-marketing-hot-topic/)), [85 percent of marketers who track and measure ROI](https://www.wordstream.com/blog/ws/2017/11/10/account-based-marketing) see higher returns with ABM than with any other kind of marketing approach. And companies reported to the Account-Based Marketing Leadership Alliance that they saw a [171 percent increase in their average contract value](https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2020/account-based-marketing-stats-every-strategist-should-know).  Clearly it can yield a very positive return. So why is this strategy proving effective and gaining in popularity recently? 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