"I like to look at a pipeline of opportunity as a primary measure of success, but there is a whole new world opening up to us through inbound. Now we are also measuring the number of new contacts created through our website, which is integrated with HubSpot. In an older industry like ours its was extremely rare to generate leads, let alone have them order. Today we get leads nearly daily. Many of those turn into orders for our distribution partners. We literally are getting leads from all over the world."
President, Meltblown Technologies