Buyer Persona Development

Buyer persona development is the first and most important step of inbound marketing. We conduct interviews using the Buyer Persona Institute's methodology and a customized survey to put together well-researched target personas. This up-front research will help your company gain more quality leads and higher sales revenue from your inbound campaigns.

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"Impressive is an understatement! We used Jackie for a research project that resulted in her creating buyer personas for us to use in our automated sales and marketing campaigns. Jackie's communication with us was fantastic; her research was deep and revealing; and her expertise and advice on using it was fantastic. We'd HIGHLY recommend her." Mike Staff, Mike Staff Productions