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Photodigm contacted DMD to redesign their site. They were already on HubSpot but hadn't updated their site in a few years and were looking to modernize it. They had great rankings for target keyword phrases, so to avoid ruining that and accomplish their goals of modernizing the site and improving the user experience, we did a template refresh instead of a website redesign. We did deep research to better understand their customers and online behavior, presented some template options and recommended customizations, and were able to complete the whole project in three months. For more information, check out their review on our
testimonials page. The before photo is the one with the more blue and black background and the after image is the one with more white and a fullscreen layout.
Jackie served on the 95th campaign with the Junior League of Dallas for the 2016 - 2017 year. This involved working with other team members to create and optimize the landing page for accepting donations, including putting this slideshow together with existing resources, and other activities throughout the year. With the committees' combined efforts, they passed their goal of raising $95,000 throughout the year. These funds will go to benefit 39 local nonprofit agencies. Go to jld.net make a donation and a difference today.
This is the second piece in a four stage workflow our team created with the marketing director at a
payment processing company. The goal was to sell more talech iPad POS systems. So first we explained how businesses can be wasting money with manual processes, then showed them how an iPad can help in this piece, showed them a little bit about talech, and then offered a free consultation.
This is the first piece in a workflow we created to build the Western Spirit pipeline with more people who aren't already "gnarly cyclers." We were targeting people who value fitness, have healthy lifestyles, like to travel, and are social but maybe haven't heard of or thought about taking a road or mountain bike trip with their friends and family. After downloading this piece with some of the team's favorite recipes they make on their trips, prospects receive a slideshow video that shows them pictures from past excursions so they can get excited about booking their first one!
This is the second piece in a workflow we created for the Western Spirit team in our campaign targeting novice bikers to come on their first trip. A few days after they download the first piece in the workflow, a cookbook with all of their favorite Western-inspired dishes, prospects receive this slideshow. It shows them what a great time they could have on one of their trips. Take a look to see for yourself!
Marvelous Home Makeovers is an award winning remodeling company based in North Dallas. They wanted to convert more of their traffic but they were more interested in quality than quantity as their sales pipeline was already pretty full but could always be doing better. Therefore we created a Guide to Choosing the Perfect Remodeler, as only people in the bottom stages of the buyer's journey would likely be downloading it.
In today’s world, the imminent threat of a security breach is a reality for businesses. There are certain steps companies can take to protect themselves and decrease the odds of that happening. Our team worked with the experts at NTC Texas to create this piece to educate people on what those steps are and capture prospects' contact information in return.
This offer format worked so well for converting qualified leads for another client that we thought, if it's not broken, don't fix it, so to speak. We created this offer right out of the gate for Vision Source Plano to help convert qualified leads reading the blog. This can appeal to readers who are looking for a new optometrist or even those who don't know what they're missing out on with Vision Source Plano.
Premium Offer, Medical Practice, B2C, Products, Services
Starr Law Firm was looking for a professional, simple, and easy to navigate website that modernized their online presence. Through discussions to discover out what the client wanted included on the website and a few meetings to nail down details, our developer, writer, and project manager were able to work directly with one of the attorneys to turn around a fresh looking website that accomplishes the initial goals. Now visitors can easily browse the firm's areas of expertise, biographies of its staff, log into their own LawPay client portal, and more.
Vision Source Plano is an optometry practice that specializes in relieving dry eye symptoms. Therefore, we ran a dry eye campaign around keyword-researched phrases with topics that address each stage of the funnel. That means we published content for people unaware that it's not normal for your eyes to feel a certain way (awareness) to offering up some different solutions to the problem (consideration) and then finally explaining why Vision Source Plano is the best in the area for alleviating their symptoms (evaluation). This strategy helps capture leads in different stages of the buyer's journey and nurture some to eventually become patients where it's a fit. Click the image to view the content.
NTC Texas' blog content is focused on educating prospects and customers on business and revenue management. One very important topic within that is PCI compliance. Many of the company's clients were unaware of what this is or why it matters. After doing some basic keyword research that showed a number of searches surrounding this topic, DMD decided it would be a useful piece of content for its subscribers. It's also something the rest of the company can send around when someone needs some more information about what it is and why it matters. Click the image to view the content.
This is the first offer in a fundraising campaign we created for Campaign Now, a direct marketing firm for political advocacy organizations. It targets political candidates who aren't aware how many funds it takes to run for office at every level. After explaining to people the reality of how much it generally cost to win at each level of office, they're more likely to be interested in trying to raise money once they have a clear goal to work towards.
Marvelous Home Makeovers, an award winning remodeling company in Dallas, was doing beautiful work for its clients but didn't have a website that really emulated that when we met. Their work is defined by its use of clean lines and modern, yet functional design. However, the website was difficult to navigate and was dark, not bright like the final product of the rooms they transform. We built the website from scratch on the Hubspot COS and the company has received many compliments and new visitors since. Click the image to view the content.
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