Vision Source Plano is an optometry practice that specializes in relieving dry eye symptoms. Therefore, we ran a dry eye campaign around keyword-researched phrases with topics that address each stage of the funnel. That means we published content for people unaware that it's not normal for your eyes to feel a certain way (awareness) to offering up some different solutions to the problem (consideration) and then finally explaining why Vision Source Plano is the best in the area for alleviating their symptoms (evaluation). This strategy helps capture leads in different stages of the buyer's journey and nurture some to eventually become patients where it's a fit. Click the image to view the content.