This is the first piece in a workflow we created to build the Western Spirit pipeline with more people who aren't already "gnarly cyclers." We were targeting people who value fitness, have healthy lifestyles, like to travel, and are social but maybe haven't heard of or thought about taking a road or mountain bike trip with their friends and family. After downloading this piece with some of the team's favorite recipes they make on their trips, prospects receive a slideshow video that shows them pictures from past excursions so they can get excited about booking their first one!