How to Make Your Social Media Branding Consistent and Compelling

When it comes to branding, consistency is of prime importance, even in social media. Or, perhaps, especially in social media, because that media is of increasing importance today to promoting your company and your products—or, your brand.

Your consumer will spot inconsistencies in your branding, and may lose trust in you and your business because of them. Companies like Coca-Cola have stood the test of time because they have a clear and concise message, look, and feel. You know Coca-Cola when you see it, and that’s how you want your company to be, as well.

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Social Media, Design, Email

Six Ways to Make Your Business More Profitable With Consumer Data


A few months ago, I was having lunch at my favorite local sports bar in my old neighborhood during a visit to Milwaukee, Wis. I started talking to the owner of the restaurant, whose business had just undergone major renovations and was near a bridge that had just reopened after major construction so that traffic could again begin flowing. From the outside, with the new paint, LED signs, newly paved parking lot, and landscaping and busy traffic, the business looked stellar.

But from the inside and from the mouth of the restaurant owner, sales and traffic weren’t so great.

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Strategy, Data, Consumer Data, Retail

What Is Google+, And How Can It Promote Your Practice?

By now, you have likely heard of Google+. You might have even taken a peek at it, but are less than convinced that you need to be using it.

Every dentist, doctor or specialist with an office vying for patients would do well to look again.

Google+ is part of Google, the search engine behemoth that today largely defines search engine ranking, which in turn largely decides the success of your practice’s online marketing efforts. Opening a platform with the Google name is like entering real estate from a family named Trump or politics from one named Bush. You draw attention because of who or what stands behind you.

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Social Media, SEO, Dentists, Advertising, Healthcare

How Dentists Can, and Do, Use Social Media to Good Effect

"I trust his work. I trust him to take good care of me."

These words, spoken by a patient in a "welcome to my practice" YouTube video of Dr. Jared Waite at Aspen Ridge Dental Care, are perfect. They get right to the heart of what inbound marketing via social media is all about: projecting yourself and your practice to a mass audience as capable, attentive and worthy of any would-be patient's trust and care.

Effective social marketing, however, isn't easy. It takes preparation and planning, an investment of time and money, and a fair bit of creativity.

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Social Media, SEO, Inbound, Dentists

How to Succeed as a Digital Real Estate Agent Without Really Trying

It is truly amazing to see how much the world of real estate has transformed in the past decade. Modes of communication have doubled on themselves. You don’t just pick up the phone now, but answer e-mails, post photos, retweet tweets, pin items, link up and then blog about it. How does a real estate agent manage all this and - oh yeah - sell houses too? Getting connected online can be a floundering experience, leaving an agent feeling like they’re drowning in the ocean of interwebs. Here are some key tips we’ve found to be most helpful for our users:

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Five Things You Need to Know Before Your Business Buys Data

 

When it comes to direct marketing, the data or lists your business uses is one of the most important part of the equation for marketing success. Other important factors for marketing success are the timing and the offer used in your promotions. So before you send out that email blast, direct mailer or throw $500 into that Google Adwords campaign, there are a few important things you should consider before you make the investment in the marketing campaign and especially before you buy the data that is driving the effort.

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Strategy, Data, Email

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