Welcome back to our series on smarketing (sales + marketing). In our first post we explained what smarketing is and then we shared a Q&A with Hubspot sales rep, MJ, on how inbound marketing campaigns help her sell. This week we want to touch on some system set up items that should be done before your first smarketing meeting, to make sure it's productive.
Enter, "closed-loop marketing."
What is closed-loop marketing, in non-jargon speak? It means we can easily see who is a visitor, lead, or customer in your online marketing database.