How to Create Your Company's First Podcast

Receiving information digitally is quickly becoming the nation’s most popular way to review material. One of the most popular formats is a podcast. We all want the ability to consume content on the go and they are a great way to do just that. Podcasts are also fantastic for inbound marketing as you’ll create brand awareness, show yourself as an industry expert, and you can create blog posts from the transcripts. If you’re looking to reach a wider audience and you don’t have one yet, it’s time to get on it! 

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Content, Podcast

Less is More in 2015: Optimize your Digital Marketing

It’s already 2015! The past year was a whirlwind; packed-full of incredible happenings, fresh ideas, and a digital transformation of algorithms across the board.

Users are getting smarter and companies are too. We’ve learned what we want to see, what we don’t, and how annoying it is to receive unsolicited ads again and again. 2015 will empower consumers to be even more selective about which ads come into view. This freedom to choose is great on a personal level, but demands marketers to develop (even more) thoughtful digital strategies. Here are some tips to make sure you're reaching the people who want to hear from your brand by optimizing your email, social media and website. 

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Content

A Six Step Blogging Check List

Blogging appears to be a permanent resident in the house of great marketing, but writing something helpful for your readers can be much more difficult than you’d think. Your audience is probably drowning in irrelevant search engine results, social media posts and spam already, making it exceedingly difficult to stand out amongst the clutter.

Fortunately, there are ways to check your writing to ensure it will not only be visible, but easily understood and actionable. 

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SEO, Content, Blogging

Three Reasons Why I Love the Project Management System Podio: Part Two

By Kristi Tan and @JackieClews

Welcome back! In the first part in this series we discussed my prior experiences with Basecamp and TeamworkPM, two popular project management software systems for agencies. I then told you the first reason why I love Podio is the easy customization with the apps. Here’s the second reason why I prefer it over other project management systems I’ve used:

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Content, Agencies, Software

How Google Has Changed the World of Business Marketing

This week a colleague sent me a Business Insider article with a series of screen shots from the "coolest websites in 1996."

They're horrifying.

They look more like something you might see on Tetris or Super Nintendo (remember those?) than websites for big, serious names like Fidelity, American Express, or Bank of America.

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SEO, Content, Blogging, Websites

Why A Blog Is So Important For Your Bottom Line

 

Are you wondering why someone might take the time to write a blog or pay to have one professionally written and managed by someone else for their business's website?

Because it works.

Blogs have evolved a lot in the past 10 or so years when they were first people rambling their thoughts in their basement for the world to read. Now, they're a serious source of business.

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Social Media, SEO, Strategy, Content, Inbound, Email, Blogging, Advertising

How to Use Social Media Confidently and Effectively

Have you tweeted today?

As few as eight years ago, that question would have been as puzzling to teenagers as to their parents. But that was then, and this is now. The fact is, social media is one of the most powerful, effective—and cost-effective—tools available today for promoting your business, reaching out to new clients and keeping current clients interested, engaged and informed.

In short, social media does everything traditional advertising used to do, only better. It has the potential for precision-tailored marketing that's both personable and brand-specific, coupled with an immediacy and relevancy that appeals to today's tech-savvy clientele.

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Social Media, Strategy, Content, Inbound, Advertising, Healthcare

Picking Your Dental Office's Web Personality

 

Pick a city, start a search, and links to dozens of dental practices instantly pop up.

Clearly, dentists are as aware as anyone of the importance of online tools and social media in growing their practice.

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Design, Strategy, Content, Dentists, Blogging

Why You Need to Start Segmenting, Automating Customized Emails

List segmentation. Sounds sexy, doesn't it?

Actually, list segmentation is one of the most important tools available today in tailored marketing, including email marketing. If you're not segmenting your audience, or grouping them into categories, you cannot possibly be communicating with them effectively.

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Content, Inbound, Email, Segmenting, Dentists, Healthcare

What DMD's New Partnership with Hubspot Means For You

Are you looking to get business on your website in an authentic, non-spammy way? Then Hubspot is probably right for your business.

So how does it work?

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Strategy, Content, Inbound, Email, Agencies, Blogging, Websites

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