Over 30 Offer Ideas to Reinvigorate Your Company's Marketing

Intriguing offers that are relevant to your personas' interests and pain points are a crucial second step in the inbound methodology: convert. On average, Hubspot customers following best practices convert 2% of website visitors into leads and 6% of those leads into customers. So for every 1,000 visits, you should be converting one new customer. Again, that's an average, so it can vary by industry and company, but overall I'd say it holds true. That being said, if your offers aren't performing well and your website is converting less than the average 2% of website visitors, you're probably not getting very many leads per month, even if your traffic is pretty solid. By adding a few more enticing offers to your website, you can solve that problem. Here are some ideas:

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offers, inbound marketing

Why Cookbooks Are Great Examples of Creative Content Marketing

The original angle I had for this blog was about my 10 favorite barbecue recipes because well, it's summer in Texas and grilling outside is one of the best parts about it. Anything grilled or smoked with barbeque sauce is always amazing. Plus, I got a new cookbook a few months ago in the Texas Hill Country on a wine tour, and every recipe I've made from it has been better than the last. I also wanted to write about it because I'm a big believer in digital marketing being human and real, and not just for robots that don't have feelings or do things without computers. :) Believe it or not, all of us geeky marketers do actually still do many "normal" activities that don't involve computers like eating, cooking, and entertaining. Good food is something everyone can appreciate (although some of us do probably Google more recipes than others...or use apps like AllRecipes' dinner spinner to find ideas).

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inbound marketing, offers

Tips for Writing Informative Downloads for Inbound Marketing Campaigns

Inbound marketing is designed to attract people to your website by providing remarkable content that helps them solve problems in their research process.

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Inbound, inbound marketing, downloads, offers, writing

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