Six Ways to Make Your Business More Profitable With Consumer Data


A few months ago, I was having lunch at my favorite local sports bar in my old neighborhood during a visit to Milwaukee, Wis. I started talking to the owner of the restaurant, whose business had just undergone major renovations and was near a bridge that had just reopened after major construction so that traffic could again begin flowing. From the outside, with the new paint, LED signs, newly paved parking lot, and landscaping and busy traffic, the business looked stellar.

But from the inside and from the mouth of the restaurant owner, sales and traffic weren’t so great.

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Strategy, Data, Consumer Data, Retail

Five Things You Need to Know Before Your Business Buys Data

 

When it comes to direct marketing, the data or lists your business uses is one of the most important part of the equation for marketing success. Other important factors for marketing success are the timing and the offer used in your promotions. So before you send out that email blast, direct mailer or throw $500 into that Google Adwords campaign, there are a few important things you should consider before you make the investment in the marketing campaign and especially before you buy the data that is driving the effort.

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Strategy, Data, Email

Effective Email Marketing: From Calls to Action to List Segmentation


We've a love-hate relationship with email. We welcome messages from friends or helpful advice; spam we detest. So how do you raise your email marketing efforts to that of wanted and welcoming? By making good use of such tools as list segmentation, strategic planning, follow-up, analytics and, of course, common sense.

If done right, email marketing is an effective—and extremely cost-effective—way of getting your message across to large groups of people. An email can say a lot about what your practice offers in ways that are personal, relevant and timely—driving traffic to your website, increasing your website's ranking on search engines, and, ultimately, improving your conversion rate (winning new patients or keeping existing ones).

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Analytics, Strategy, Data, Email, Mobile

How to Plan a Content Marketing Calendar that Gets Sh*t Done (On Spreadsheets)

By @JackieClews

Are you a content marketer looking to show results for all of your content marketing campaigns and collaborate easily but not quite ready to take on a more sophisticated project management software?

Whether you’re marketing an e-commerce or a service-based business to consumers or businesses, an easy trick to try is adding the most important stats to your editorial calendar so you can plan in advance and turn your calendar into a detailed analytics report, as well.

Two great tools to use are Microsoft Excel (as long as you can share it and edit in real time on the cloud) or Google Spreadsheets, which can be viewed and edited by all collaborators in real time.

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Social Media, Analytics, Design, Strategy, Data, Email, Blogging, Websites, E-commerce, Advertising

Why Infographics Helps Explain Data Better Than (Mind-Numbing) Text

What are infographics? Infographics are a way to visually display data. By using them you are replacing mind-numbing data with a visually appealing graphic that can be read quickly and clearly. Sure, there are people that love data, but for most of us on an information overload, we either don’t time or don’t want to sort through it all. This is why infographics can be a great idea for your company.

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Design, Infographics, Data

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