There’s always some trouble explaining why an inbound consultant can be an integral part of your business, but I feel like one of our clients says it best:
“When you are a small business owner with a small team so focused on the day to day you literally don’t have time to do [content development]. Not only that but when you have no clue where to begin, it’s so nice to have a team of experts there to help drive the strategy.” - Derek Yurgaitis, President of Meltblown Technologies
Sales are the lifeline of any business. So it's crucial that your team has the right tools to be successful and that you have the right people in the right seats. Here are ten things to check for to gauge the health of your sales force, processes, and tools. If you recognize any of these, you need to figure out some solutions fast.
What would marketing be without its counterpart, selling? The answer is that it would be pretty much pointless. Why get leads if you can’t close them into customers? So how do you as a salesperson close leads into customers in this internet age where we all do so much research and relationship building online?
There are a lot of programs and companies online that have seen the benefit of Hubspot and inbound marketing. These companies—like Pandadoc, Eventbrite, GoToWebinar, and Wistia—make it their business to help you connect and maintain good relationships with your clients. The way in which these programs achieve this goal is by making their content integrated. Hubspot works together with these companies to give you a better and more trackable experience as a business person.
They say the only constant in life is change. This couldn't feel more accurate than at this point in my life and is probably truthful for most people reading this post. I remember recently telling someone I'm so used to change that it actually doesn't even phase me anymore. When I log into different systems and it all looks different from the day before, it's more expected than a surprise. I just simply have to quickly figure the changes out and move on.
To quote The Profit’s Marcus Lemonis, “Business success is about the three P's: People, Process and Product." That applies to your company’s lead generation strategy for its growth goals too. How so? It takes the same combination of elements and discipline to really drive sustainable growth by continuously bringing in great leads.
sales, inbound marketing, outbound marketing, lead generation
What makes a great sales representative? Among things other than persistence, it’s someone who can relate to and connect with their prospective clients. But before you do that, you have to understand your prospects. That’s why creating an ideal client profile is so important.
The way we sell has changed.
Sales used to be ruled by people who were seen as being naturally good with people. People who were good at schmoozing and getting their prospects to like them in order to buy their product or service. The way reps prospected for clients was totally different. There were much more prevalent direct marketing and sales methods, such as door-to-door and cold calling. And after a sale, there might not be much interaction besides the occasional "checking in." To quote Roger Sterling from Mad Men, the series based on the advertising industry in the 1960s, "The day you sign a client is the day you start losing them." That was the old mentality.
In the first post in our Smarketing series, we gave a general overview of what Smarketing is and some tips for building buy-in with your staff. This week, we have a Q&A with our HubSpot partner sales rep, Mae Joyce Gay. Now you can hear straight from someone at the company pioneering these new ways of marketing and selling what works for them—specifically her, as a sales rep. Here it is: