Today I will show you some of processes that go into creating a logo. This time I worked with Conversion Strategies, a consulting business that assists their clients with digital strategies to increase web conversions (sign ups, sales, social following, traffic, etc).
They were originally looking for a simple logo with clean lettering but would also like to incorporate what the business does… their first thought was to include a beveled button somehow, second thought was to include a numerator & denominator concept because conversions are simply increasing your numerator or decreasing denominator.