Why A/B Testing is Important to Your Practice

Remember those science classes, where you took a control group and tested it against an experimental group that had been changed in some way to see whether the change was beneficial?

Well, that's A/B testing: A basic science experiment redesigned to work as a marketing tool.

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Top 5 Design Blogs to Follow Right Now

When searching the web for anything related to design you're going to run into a huge selection. I am going to give you a list of the top 5 that I regularly browse. These sites range from user-submitted work, industry professional insight, design freebies, wallpapers, tutorials and much, much more.

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Design, Logo, Blogging

How Google Has Changed the World of Business Marketing

This week a colleague sent me a Business Insider article with a series of screen shots from the "coolest websites in 1996."

They're horrifying.

They look more like something you might see on Tetris or Super Nintendo (remember those?) than websites for big, serious names like Fidelity, American Express, or Bank of America.

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SEO, Content, Blogging, Websites

Four Reasons Why You Should Hire a Graphic Designer

Businesses are always trying to balance keeping costs low and providing the most value to their clients and their brand. If everyone could afford to use Omniture to set up custom analytics and have custom proposals created in In Design, they would. But many small businesses have to make choices every day to make sure they're spending every dollar wisely. That's why I wanted to write a blog this week to let small businesses owners know why graphic design is one area where a small investment goes a long way.

1. We get the job done- right

Have you ever tried fixing something in your home only to make the problem much worse? And in turn end up spending more money and time then you would have just hiring a professional in the first place? We spend years upon years studying graphic design application and design aesthetics. You may have a natural eye for design and may be very artistic but each design program has a huge learning curve to be able to produce what you are envisioning, we can do that for you.

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Design, Logo, Websites

Why Good Content Is So Important to Your Search Rankings Now

For the last two-to-three years, a revolution has been taking place in the world of SEO optimization and search engine page ranking (SERP).

If you're keeping abreast of online marketing trends—and what dental or medical practice isn't—you've probably heard of them: the algorithm changes like Panda, Penguin, and Hummingbird that Google started rolling out in 2011. But they're worth hearing about again, because these changes mark a momentous shift in search, and hence in your success at attracting new patients through your web and social media marketing efforts.

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Social Media, SEO, Dentists, Healthcare

Why A Blog Is So Important For Your Bottom Line

 

Are you wondering why someone might take the time to write a blog or pay to have one professionally written and managed by someone else for their business's website?

Because it works.

Blogs have evolved a lot in the past 10 or so years when they were first people rambling their thoughts in their basement for the world to read. Now, they're a serious source of business.

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Social Media, SEO, Strategy, Content, Inbound, Email, Blogging, Advertising

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