--- title: DMD Blog | Social Media description: Social Media | Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) - [Who we are](https://www.digitalmarketingdirection.com/who-we-are) - [Partners](https://www.digitalmarketingdirection.com/who-we-are/partners) - [Talent](https://www.digitalmarketingdirection.com/who-we-are/talent) - [What We Do](https://www.digitalmarketingdirection.com/what-we-do) - [Analytics](https://www.digitalmarketingdirection.com/what-we-do/analytics) - [Buyer Persona Development](https://www.digitalmarketingdirection.com/what-we-do/buyer-persona-development) - [Consulting](https://www.digitalmarketingdirection.com/what-we-do/consulting) - [Digital Advertising](https://www.digitalmarketingdirection.com/what-we-do/digital-advertising) - [Editorial Planning](https://www.digitalmarketingdirection.com/what-we-do/editorial-planning) - [Email Marketing](https://www.digitalmarketingdirection.com/what-we-do/email-marketing) - [Graphic Design](https://www.digitalmarketingdirection.com/what-we-do/graphic-design) - [Inbound Marketing](https://www.digitalmarketingdirection.com/what-we-do/inbound-marketing) - [Inbound Selling](https://www.digitalmarketingdirection.com/what-we-do/inbound-selling) - [Sales Enablement](https://www.digitalmarketingdirection.com/what-we-do/sales-enablement) - [Social Media Management](https://www.digitalmarketingdirection.com/what-we-do/social-media-management) - [SEO](https://www.digitalmarketingdirection.com/what-we-do/seo) - [Website Design](https://www.digitalmarketingdirection.com/what-we-do/website-design) - What We've Done - [Case Studies](https://www.digitalmarketingdirection.com/case-studies) - [Portfolio](https://www.digitalmarketingdirection.com/portfolio) - [Resources](https://www.digitalmarketingdirection.com/resources) - [What Others Say](https://www.digitalmarketingdirection.com/who-we-are/testimonials) - [Work With Us](https://www.digitalmarketingdirection.com/work-with-us) - [Submit an Inquiry](https://www.digitalmarketingdirection.com/work-with-us/submit-an-inquiry) - [Work for DMD](https://www.digitalmarketingdirection.com/work-with-us/work-for-dmd) - Learn More - [Blog](https://www.digitalmarketingdirection.com/blog) - [Buyer Personas](https://www.digitalmarketingdirection.com/manufacturing-personas) # [Seven Tips to Test Out With Your Next Social Ad Campaign](https://www.digitalmarketingdirection.com/blog/seven-tips-to-test-out-with-your-next-social-ad-campaign) May 2, 2014 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/seven-tips-to-test-out-with-your-next-social-ad-campaign#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/hub/357050/file-714154094.jpg)](https://www.digitalmarketingdirection.com/blog/seven-tips-to-test-out-with-your-next-social-ad-campaign) **By Grace M. Frank and [@JackieClews](http://twitter.com/jackieclews)** Why use social advertising? One good reason is because you want to accelerate your efforts, whether those goals are to grow your followers (aka prospects) or engagement (aka brand awareness).  [Read More](https://www.digitalmarketingdirection.com/blog/seven-tips-to-test-out-with-your-next-social-ad-campaign) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising) # [Why Good Content Is So Important to Your Search Rankings Now](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now) April 4, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831448-jpeg/blog-files/images-31.jpeg)](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now) For the last two-to-three years, a revolution has been taking place in the world of SEO optimization and search engine page ranking (SERP). If you're keeping abreast of online marketing trends—and what dental or medical practice isn't—you've probably heard of them: the algorithm changes like Panda, Penguin, and Hummingbird that Google started rolling out in 2011. But they're worth hearing about again, because these changes mark a momentous shift in search, and hence in your success at attracting new patients through your web and social media marketing efforts. [Read More](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [Why A Blog Is So Important For Your Bottom Line](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line) April 4, 2014 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-652180853-jpg/blog-files/company_blog.jpg)](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line)   Are you wondering why someone might take the time to write a blog or pay to have one professionally written and managed by someone else for their business's website? Because it works. Blogs have evolved a lot in the past 10 or so years when they were first people rambling their thoughts in their basement for the world to read. Now, they're a serious source of business. [Read More](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising) # [How to Make Your Social Media Branding Consistent and Compelling](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling) March 21, 2014 [Justin Piontek](https://www.digitalmarketingdirection.com/blog/author/justin-piontek) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833533-png/blog-files/screen-shot-2014-03-19-at-8.37.55-am.png)](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling) When it comes to branding, consistency is of prime importance, even in social media. Or, perhaps, especially in social media, because that media is of increasing importance today to promoting your company and your products—or, your brand. Your consumer will spot inconsistencies in your branding, and may lose trust in you and your business because of them. Companies like Coca-Cola have stood the test of time because they have a clear and concise message, look, and feel. You know Coca-Cola when you see it, and that’s how you want your company to be, as well. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Email](https://www.digitalmarketingdirection.com/blog/topic/email) # [What Is Google+, And How Can It Promote Your Practice?](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice) March 21, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833373-jpeg/blog-files/unknown.jpeg)](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice) By now, you have likely heard of Google+. You might have even taken a peek at it, but are less than convinced that you need to be using it. Every dentist, doctor or specialist with an office vying for patients would do well to look again. Google+ is part of Google, the search engine behemoth that today largely defines search engine ranking, which in turn largely decides the success of your practice’s online marketing efforts. Opening a platform with the Google name is like entering real estate from a family named Trump or politics from one named Bush. You draw attention because of who or what stands behind you. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [How Dentists Can, and Do, Use Social Media to Good Effect](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2) March 7, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833148-jpeg/blog-files/teeth.jpeg)](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2) "I trust his work. I trust him to take good care of me." These words, spoken by a patient in a "welcome to my practice" YouTube video of Dr. Jared Waite at [Aspen Ridge Dental Care](https://aspenridgedentalcare.com), are perfect. They get right to the [heart of what inbound marketing via social media is all about](http://digitalmarketingdirection.com/category/seo/inbound/): projecting yourself and your practice to a mass audience as capable, attentive and worthy of any would-be patient's trust and care. Effective social marketing, however, isn't easy. It takes preparation and planning, an investment of time and money, and a fair bit of creativity. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists) # [How to Use Social Media Confidently and Effectively](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively) February 17, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832673-jpeg/blog-files/image-how-to-social-media-blog.jpeg)](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively) Have you tweeted today? As few as eight years ago, that question would have been as puzzling to teenagers as to their parents. But that was then, and this is now. The fact is, social media is one of the most powerful, effective—and cost-effective—tools available today for promoting your business, reaching out to new clients and keeping current clients interested, engaged and informed. In short, social media does everything traditional advertising *used* to do, only better. It has the potential for precision-tailored marketing that's both personable and brand-specific, coupled with an immediacy and relevancy that appeals to today's tech-savvy clientele. [Read More](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [How to Plan a Content Marketing Calendar that Gets Sh\*t Done (On Spreadsheets)](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets) December 6, 2013 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831618-png/blog-files/spreadsheet2.png)](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets) By [@JackieClews](https://twitter.com/jackieclews) Are you a content marketer looking to show results for all of your content marketing campaigns and collaborate easily but not quite ready to take on a more sophisticated project management software? Whether you’re marketing an e-commerce or a service-based business to consumers or businesses, an easy trick to try is adding the most important stats to your editorial calendar so you can plan in advance and turn your calendar into a detailed analytics report, as well. Two great tools to use are [Microsoft Excel](http://office.microsoft.com/en-us/excel/) (as long as you can share it and edit in real time on the cloud) or [Google Spreadsheets](http://www.google.com/google-d-s/accessibility/spreadsheets.html), which can be viewed and edited by all collaborators in real time. [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Data](https://www.digitalmarketingdirection.com/blog/topic/data), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising) # [WhitePaper: Marketing For Healthcare Providers in the Digital Age](https://www.digitalmarketingdirection.com/blog/2013/11/21/whitepaper-marketing-for-healthcare-providers-in-the-digital-age) November 21, 2013 [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/11/21/whitepaper-marketing-for-healthcare-providers-in-the-digital-age#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831288-jpg/blog-files/stethascope1.jpg)](https://www.digitalmarketingdirection.com/blog/2013/11/21/whitepaper-marketing-for-healthcare-providers-in-the-digital-age) *Guest Blog from [TheDoctorBlog.com](http://www.thedoctorblog.com/pdfs/White%20Paper_Marketing%20For%20Healthcare%20Providers1.pdf)* Are you a doctor thinking about investing in online marketing but not sure whether it's worth the investment? **Check out this whitepaper from [TheDoctorBlog](http://www.thedoctorblog.com/whitepaper/marketing-for-doctors-healthcare-providers/) that explains why you should seriously consider it- before your competition does. ***Check out a quick preview below-*** **Abstract** The Internet has fundamentally redefined how Americans connect with physicians. In this white paper, ZocDoc draws on recent studies and expertise from digital healthcare leaders to interpret these changes. We provide a vendor evaluation document and an interactive return-on-investment calculator (see Appendices A and B) to help healthcare providers determine the optimal marketing mix for their practices. **We illustrate the costs and benefits of social media platforms such as Facebook, Twitter, YouTube, and LinkedIn, and detail best practices when appropriate.** A method for obtaining positive reviews and attenuating negative reviews is described; it is demonstrated that an average 37 percent increase in appointments results from each half-star improvement to a provider’s online rating profile. We close by outlining the patient satisfaction and loyalty healthcare providers can accrue by offering online booking and related transactional services, which are preferred by 81 percent of consumers. [Read More](https://www.digitalmarketingdirection.com/blog/2013/11/21/whitepaper-marketing-for-healthcare-providers-in-the-digital-age) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [Why You Should Test Pinterest Ads for Black Friday (And Some Other Tips)](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips) November 13, 2013 [Alyson Marino](https://www.digitalmarketingdirection.com/blog/author/alyson-marino) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831213-jpg/blog-files/happy-thanksgiving-turkey.jpg)](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips)   We cannot argue with the fact that Thanksgiving is the biggest food holiday of the year. We also cannot argue the fact that once Thanksgiving is over, holiday shopping sets in. Retailers are ordering bulks of shipment, back stocking, and beginning their promotions for what is the biggest shopping day of the year. Shoppers are preparing to scavenge for sales, run around the mall and charge their computers. [Read More](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Fashion](https://www.digitalmarketingdirection.com/blog/topic/fashion), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce) [All posts](https://www.digitalmarketingdirection.com/blog/all) [Next](https://www.digitalmarketingdirection.com/blog/topic/social-media/page/2) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - [Advertising (9)](https://www.digitalmarketingdirection.com/blog/topic/advertising) - [AEO (2)](https://www.digitalmarketingdirection.com/blog/topic/aeo) - 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