Buyer Persona Versus Ideal Customer Profile

According to the Digital Marketing Institute, personalized campaigns that are based on buyer personas drive 18 times more revenue than broadcast emails

But how do they differ from ideal customer profiles (ICPs)? It’s a good idea to have a clear understanding of the differences between the two and what each can do for your business.

Let’s examine what you should know about each from a high level and why using both of them can be beneficial to your organization.

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Buyer Personas, ABM

How to Create an Ideal Customer Profile for Your Manufacturing Business

First things first. What exactly is an ideal customer profile (ICP), also sometimes called an ideal buyer profile?

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manufacturing, ICP, ABM

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