One key to a thriving business is an engaging website that inspires customer conversions. A well-designed B2B-friendly site is particularly beneficial to drive growth in manufacturing. However, creating a good website isn’t just a one-and-done deal. Over time, sites can go stale and require a redesign to keep engagement levels high. 

The challenge when redesigning is ensuring you don’t lose your rankings. Even if you currently have strong SEO with high search engine rankings, a redesign can throw those numbers off if you aren’t careful. Plus, your customers are familiar with your site, so you also want to be mindful of retaining a quality experience for loyal users.  

To avoid plummeting SEO rankings, use this blog as a guide. You’ll learn everything you need to preserve your search engine rankings during a redesign and keep your users happy. 

In today's fast-paced digital world, your website is often the first point of contact between your business and potential customers. But is your website making the right impression? More importantly, is it time for a redesign?

According to HubSpot research, the average lifespan of a website is about 1.5 to 2.5 years. This relatively short lifespan isn't just about keeping up with design trends. Websites can quickly become stale and ineffective due to changing user expectations, evolving technology, and shifts in your business strategy.

How do you know if your website needs a fresh look? Here are five clear signs that it's time for a website redesign.

Building an efficient and successful website is more involved than it may seem. While it’s not difficult to set in motion, the process does require time, patience, and intentional planning to ensure the website aligns with your company’s goals.

It used to be that a brand’s website served more as a digital business card, providing basic information that clients, customers, and leads needed to get in touch. However, in today’s competitive landscape, websites are so much more than that. 

The modern website serves as a tool to usher consumers through the sales funnel, establish brands as an authority, and foster lasting relationships to develop customer loyalty. In other words, the most successful websites are engaging and create a memorable experience for the user. 

In today’s digital era, your website is a crucial part of your brand’s identity. It should leave a lasting impression that keeps your audience coming back for more. Here are the 10 key elements you need to include in your website to achieve this.