--- title: DMD Blog | Email description: Email | Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) - [Who we are](https://www.digitalmarketingdirection.com/who-we-are) - [Partners](https://www.digitalmarketingdirection.com/who-we-are/partners) - [Talent](https://www.digitalmarketingdirection.com/who-we-are/talent) - [What We Do](https://www.digitalmarketingdirection.com/what-we-do) - [Analytics](https://www.digitalmarketingdirection.com/what-we-do/analytics) - [Buyer Persona Development](https://www.digitalmarketingdirection.com/what-we-do/buyer-persona-development) - [Consulting](https://www.digitalmarketingdirection.com/what-we-do/consulting) - [Digital Advertising](https://www.digitalmarketingdirection.com/what-we-do/digital-advertising) - [Editorial Planning](https://www.digitalmarketingdirection.com/what-we-do/editorial-planning) - [Email Marketing](https://www.digitalmarketingdirection.com/what-we-do/email-marketing) - [Graphic Design](https://www.digitalmarketingdirection.com/what-we-do/graphic-design) - [Inbound Marketing](https://www.digitalmarketingdirection.com/what-we-do/inbound-marketing) - [Inbound Selling](https://www.digitalmarketingdirection.com/what-we-do/inbound-selling) - [Sales Enablement](https://www.digitalmarketingdirection.com/what-we-do/sales-enablement) - [Social Media Management](https://www.digitalmarketingdirection.com/what-we-do/social-media-management) - [SEO](https://www.digitalmarketingdirection.com/what-we-do/seo) - [Website Design](https://www.digitalmarketingdirection.com/what-we-do/website-design) - What We've Done - [Case Studies](https://www.digitalmarketingdirection.com/case-studies) - [Portfolio](https://www.digitalmarketingdirection.com/portfolio) - [Resources](https://www.digitalmarketingdirection.com/resources) - [What Others Say](https://www.digitalmarketingdirection.com/who-we-are/testimonials) - [Work With Us](https://www.digitalmarketingdirection.com/work-with-us) - [Submit an Inquiry](https://www.digitalmarketingdirection.com/work-with-us/submit-an-inquiry) - [Work for DMD](https://www.digitalmarketingdirection.com/work-with-us/work-for-dmd) - Learn More - [Blog](https://www.digitalmarketingdirection.com/blog) - [Buyer Personas](https://www.digitalmarketingdirection.com/manufacturing-personas) # [9 Rules for Creating Top-Notch Emails for Mobile Users](https://www.digitalmarketingdirection.com/blog/9-rules-for-creating-visual-emails-for-mobile-users) October 19, 2014 [Micah Iriye](https://www.digitalmarketingdirection.com/blog/author/micah-iriye) [Leave a comment](https://www.digitalmarketingdirection.com/blog/9-rules-for-creating-visual-emails-for-mobile-users#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/hub/357050/file-1902795880.jpg)](https://www.digitalmarketingdirection.com/blog/9-rules-for-creating-visual-emails-for-mobile-users) In [our previous blog](https://www.digitalmarketingdirection.com/blog/four-sure-fire-ways-to-create-a-stellar-mobile-site), we talked about the importance of having a mobile presence for your company's online marketing efforts today. Among the facts we pointed out: [mobile now accounts for 25% of all Web usage](http://www.smartinsights.com/digital-marketing-strategy/internet-trends-2014-mary-meeker/), and [4 out of 5 consumers use a smartphone for shopping](http://www.comscore.com/Insights/Press-Releases/2012/9/Retailers-Carving-Out-Space-in-the-M-Commerce-Market).  Many people using their phones on the go are using them to check email. So how can you make sure your company's email design looks the best on every device? Check out some of our tips, below. [Read More](https://www.digitalmarketingdirection.com/blog/9-rules-for-creating-visual-emails-for-mobile-users) [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Mobile](https://www.digitalmarketingdirection.com/blog/topic/mobile), [Development](https://www.digitalmarketingdirection.com/blog/topic/development) # [How to Get Kick-Ass Email Stats in Google Analytics](https://www.digitalmarketingdirection.com/blog/how-to-get-kick-ass-email-stats-in-google-analytics) July 28, 2014 [Kristen Faiola](https://www.digitalmarketingdirection.com/blog/author/kristen-faiola) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-to-get-kick-ass-email-stats-in-google-analytics#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/hub/357050/file-1340336233.png)](https://www.digitalmarketingdirection.com/blog/how-to-get-kick-ass-email-stats-in-google-analytics)   Do you send to multiple email segments or on different days, and want to get better stats on what is performing? If so, you need to start tagging your links with campaign parameters in Google Analytics. Adding custom campaign parameters to your links will allow you to track the effectiveness of your marketing. The parameters allow you to pull in all sorts of data, not just a referral. This is especially important with email analytics. Traffic from emails is extremely hard to find in Google Analytics if you are not tagging the emails with a campaign. [Read More](https://www.digitalmarketingdirection.com/blog/how-to-get-kick-ass-email-stats-in-google-analytics) [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Email](https://www.digitalmarketingdirection.com/blog/topic/email) # [Why A Blog Is So Important For Your Bottom Line](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line) April 4, 2014 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-652180853-jpg/blog-files/company_blog.jpg)](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line)   Are you wondering why someone might take the time to write a blog or pay to have one professionally written and managed by someone else for their business's website? Because it works. Blogs have evolved a lot in the past 10 or so years when they were first people rambling their thoughts in their basement for the world to read. Now, they're a serious source of business. [Read More](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-a-blog-is-so-important-for-your-bottom-line) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising) # [How to Make Your Social Media Branding Consistent and Compelling](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling) March 21, 2014 [Justin Piontek](https://www.digitalmarketingdirection.com/blog/author/justin-piontek) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833533-png/blog-files/screen-shot-2014-03-19-at-8.37.55-am.png)](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling) When it comes to branding, consistency is of prime importance, even in social media. Or, perhaps, especially in social media, because that media is of increasing importance today to promoting your company and your products—or, your brand. Your consumer will spot inconsistencies in your branding, and may lose trust in you and your business because of them. Companies like Coca-Cola have stood the test of time because they have a clear and concise message, look, and feel. You know Coca-Cola when you see it, and that’s how you want your company to be, as well. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/21/how-to-make-your-social-media-branding-consistent-and-compelling) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Email](https://www.digitalmarketingdirection.com/blog/topic/email) # [Five Things You Need to Know Before Your Business Buys Data](https://www.digitalmarketingdirection.com/blog/2014/03/07/five-things-you-need-to-know-before-your-business-buys-data) March 7, 2014 [John Connors](https://www.digitalmarketingdirection.com/blog/author/john-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/07/five-things-you-need-to-know-before-your-business-buys-data#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833223-jpg/blog-files/data.jpg)](https://www.digitalmarketingdirection.com/blog/2014/03/07/five-things-you-need-to-know-before-your-business-buys-data)   When it comes to direct marketing, the data or lists your business uses is one of the most important part of the equation for marketing success. Other important factors for marketing success are the timing and the offer used in your promotions. So before you send out that email blast, direct mailer or throw $500 into that Google Adwords campaign, there are a few important things you should consider before you make the investment in the marketing campaign and especially before you buy the data that is driving the effort. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/07/five-things-you-need-to-know-before-your-business-buys-data) [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Data](https://www.digitalmarketingdirection.com/blog/topic/data), [Email](https://www.digitalmarketingdirection.com/blog/topic/email) # [Why You Need to Start Segmenting, Automating Customized Emails](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails) February 7, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832303-jpeg/blog-files/email-image.jpeg)](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails) List segmentation. Sounds sexy, doesn't it? Actually, list segmentation is one of the most important tools available today in tailored marketing, including email marketing. If you're not segmenting your audience, or grouping them into categories, you cannot possibly be communicating with them effectively. [Read More](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails) [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Segmenting](https://www.digitalmarketingdirection.com/blog/topic/segmenting), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [What DMD's New Partnership with Hubspot Means For You](https://www.digitalmarketingdirection.com/blog/2014/01/24/what-dmds-new-partnership-with-hubspot-means-for-you) January 24, 2014 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/01/24/what-dmds-new-partnership-with-hubspot-means-for-you#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832373-png/blog-files/methodology-highlighted-1-2-3-4-1.png)](https://www.digitalmarketingdirection.com/blog/2014/01/24/what-dmds-new-partnership-with-hubspot-means-for-you) Are you looking to get business on your website in an authentic, non-spammy way? Then Hubspot is probably right for your business. So how does it work? [Read More](https://www.digitalmarketingdirection.com/blog/2014/01/24/what-dmds-new-partnership-with-hubspot-means-for-you) [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Agencies](https://www.digitalmarketingdirection.com/blog/topic/agencies), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites) # [Design Trends to Look Out For in 2014](https://www.digitalmarketingdirection.com/blog/2014/01/10/design-trends-to-look-out-for-in-2014) January 10, 2014 [Justin Piontek](https://www.digitalmarketingdirection.com/blog/author/justin-piontek) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/01/10/design-trends-to-look-out-for-in-2014#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832118-jpg/blog-files/long_shadow_social_network_icons_by_r_design_de-d6h04ho.jpg)](https://www.digitalmarketingdirection.com/blog/2014/01/10/design-trends-to-look-out-for-in-2014) Predicting the next trend is pretty hard to do, but if you take a look at what was popular in 2013, you will start to see what will continue and what will expand off of those ideas. Every creative wants to come up with something that is their own unique design, but it’s also important to follow visual trends, or at least be aware of them. I recently purchased the December PRINT magazine that recapped the 2013 regional designs. This gave me good insight into what I think may evolve in 2014. [Read More](https://www.digitalmarketingdirection.com/blog/2014/01/10/design-trends-to-look-out-for-in-2014) [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Logo](https://www.digitalmarketingdirection.com/blog/topic/logo), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Fonts](https://www.digitalmarketingdirection.com/blog/topic/fonts) # [Effective Email Marketing: From Calls to Action to List Segmentation](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation) January 9, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832048-png/blog-files/email.png)](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation) We've a love-hate relationship with email. We welcome messages from friends or helpful advice; spam we detest. So how do you raise your email marketing efforts to that of wanted and welcoming? By making good use of such tools as list segmentation, strategic planning, follow-up, analytics and, of course, common sense. If done right, email marketing is an effective—and extremely cost-effective—way of getting your message across to large groups of people. An email can say a lot about what your practice offers in ways that are personal, relevant and timely—driving traffic to your website, increasing your website's ranking on search engines, and, ultimately, improving your [conversion rate](http://digitalmarketingdirection.com/2013/10/28/improve-your-email-conversion-rate/) (winning new patients or keeping existing ones). [Read More](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation) [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Data](https://www.digitalmarketingdirection.com/blog/topic/data), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Mobile](https://www.digitalmarketingdirection.com/blog/topic/mobile) # [4 Ideas for Making 2014 a More Healthcare-Friendly Year](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year) December 12, 2013 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831743-jpg/blog-files/healthcare4for2014.jpg)](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year) Welcome—almost—to 2014! For doctors, dentists and just about any healthcare professional, the New Year promises to be a year chock-full of challenges and changes. But opportunities exist, too, for those thinking of how best to take advantage of them. That's why setting up a good strategic schedule *now* will help elevate your practice and make you a brand worth noticing. Here are 4 ideas for making the most of 2014: [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) [All posts](https://www.digitalmarketingdirection.com/blog/all) [Next](https://www.digitalmarketingdirection.com/blog/topic/email/page/2) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - 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