Your website is your company’s most important digital asset. Today’s tech-savvy consumers expect a lot from their digital interactions with a brand, and as such, these interactions and experiences can play a significant role in value perception and the overall success of your business. 

Digital marketing and web design are powerful tools. Reports show that quality web design can influence 94% of first impressions. Meanwhile, poor design can drive 38% of web visitors away. And yet, many companies are still struggling with their website performance. 

While a wide range of website marketing resources are available, the problem often comes down to knowing what kind of professional services to turn to. Do you do the work yourself in-house? Hire a web designer? What about an inbound marketing agency?

Understandably, knowing which route to choose can be overwhelming for many businesses. With so much information and so many resources out there, it’s easy to get lost and find yourself putting your website market efforts on the back burner. 

In today’s competitive landscape, however, having a well-designed website is an absolute must. Putting your website and marketing on hold is not an option if you want to build a stable, credible, and successful business. 

In this guide, we’ll explore the roles of website designers and inbound marketing agencies to take the guesswork out of the decision process for you.   

In today's fast-paced digital world, your website is often the first point of contact between your business and potential customers. But is your website making the right impression? More importantly, is it time for a redesign?

According to HubSpot research, the average lifespan of a website is about 1.5 to 2.5 years. This relatively short lifespan isn't just about keeping up with design trends. Websites can quickly become stale and ineffective due to changing user expectations, evolving technology, and shifts in your business strategy.

How do you know if your website needs a fresh look? Here are five clear signs that it's time for a website redesign.

Building an efficient and successful website is more involved than it may seem. While it’s not difficult to set in motion, the process does require time, patience, and intentional planning to ensure the website aligns with your company’s goals.

It used to be that a brand’s website served more as a digital business card, providing basic information that clients, customers, and leads needed to get in touch. However, in today’s competitive landscape, websites are so much more than that. 

The modern website serves as a tool to usher consumers through the sales funnel, establish brands as an authority, and foster lasting relationships to develop customer loyalty. In other words, the most successful websites are engaging and create a memorable experience for the user. 

In today’s digital era, your website is a crucial part of your brand’s identity. It should leave a lasting impression that keeps your audience coming back for more. Here are the 10 key elements you need to include in your website to achieve this.

People always ask if we develop websites. We do, but for us, developing a beautiful website is more of a means to an end than the ultimate end goal. You have to have a website that makes sense for your business, looks great, and works before we can start driving traffic to it that eventually turns into sales. There are many tools out there that have made building a great looking website fast, cheap, and fairly easy. Mopro is a great resource for small business owners looking to modernize their look quickly, and they even have some added support. Plus, it only costs $199/mo. They can add stock images that move around the homepage or video for an added flare. Otherwise, yes, we can build you a custom website if it’s a good fit or refer you to a company that specializes in what you're after, depending on your needs.