--- title: DMD Blog | Ben Carson description: Ben Carson | Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) - [Who we are](https://www.digitalmarketingdirection.com/who-we-are) - [Partners](https://www.digitalmarketingdirection.com/who-we-are/partners) - [Talent](https://www.digitalmarketingdirection.com/who-we-are/talent) - [What We Do](https://www.digitalmarketingdirection.com/what-we-do) - [Analytics](https://www.digitalmarketingdirection.com/what-we-do/analytics) - [Buyer Persona Development](https://www.digitalmarketingdirection.com/what-we-do/buyer-persona-development) - [Consulting](https://www.digitalmarketingdirection.com/what-we-do/consulting) - [Digital Advertising](https://www.digitalmarketingdirection.com/what-we-do/digital-advertising) - [Editorial Planning](https://www.digitalmarketingdirection.com/what-we-do/editorial-planning) - [Email Marketing](https://www.digitalmarketingdirection.com/what-we-do/email-marketing) - [Graphic Design](https://www.digitalmarketingdirection.com/what-we-do/graphic-design) - [Inbound Marketing](https://www.digitalmarketingdirection.com/what-we-do/inbound-marketing) - [Inbound Selling](https://www.digitalmarketingdirection.com/what-we-do/inbound-selling) - [Sales Enablement](https://www.digitalmarketingdirection.com/what-we-do/sales-enablement) - [Social Media Management](https://www.digitalmarketingdirection.com/what-we-do/social-media-management) - [SEO](https://www.digitalmarketingdirection.com/what-we-do/seo) - [Website Design](https://www.digitalmarketingdirection.com/what-we-do/website-design) - What We've Done - [Case Studies](https://www.digitalmarketingdirection.com/case-studies) - [Portfolio](https://www.digitalmarketingdirection.com/portfolio) - [Resources](https://www.digitalmarketingdirection.com/resources) - [What Others Say](https://www.digitalmarketingdirection.com/who-we-are/testimonials) - [Work With Us](https://www.digitalmarketingdirection.com/work-with-us) - [Submit an Inquiry](https://www.digitalmarketingdirection.com/work-with-us/submit-an-inquiry) - [Work for DMD](https://www.digitalmarketingdirection.com/work-with-us/work-for-dmd) - Learn More - [Blog](https://www.digitalmarketingdirection.com/blog) - [Buyer Personas](https://www.digitalmarketingdirection.com/manufacturing-personas) # [Why Creating An Ideal Client Profile is So Important](https://www.digitalmarketingdirection.com/blog/why-creating-an-ideal-client-profile-is-so-important) February 9, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/why-creating-an-ideal-client-profile-is-so-important#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/donald_trump.jpg)](https://www.digitalmarketingdirection.com/blog/why-creating-an-ideal-client-profile-is-so-important) What makes a great sales representative? Among things other than persistence, it’s someone who can relate to and connect with their prospective clients. But before you do that, you have to understand your prospects. That’s why creating an ideal client profile is so important.  [Read More](https://www.digitalmarketingdirection.com/blog/why-creating-an-ideal-client-profile-is-so-important) [Buyer Personas](https://www.digitalmarketingdirection.com/blog/topic/buyer-personas), [sales](https://www.digitalmarketingdirection.com/blog/topic/sales), [Ben Carson](https://www.digitalmarketingdirection.com/blog/topic/ben-carson), [Donald Trump](https://www.digitalmarketingdirection.com/blog/topic/donald-trump) [All posts](https://www.digitalmarketingdirection.com/blog/all) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - [Advertising (9)](https://www.digitalmarketingdirection.com/blog/topic/advertising) - [AEO (2)](https://www.digitalmarketingdirection.com/blog/topic/aeo) - [Agencies (9)](https://www.digitalmarketingdirection.com/blog/topic/agencies) - 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