5 Online Marketing Key Performance Indicators Sales Managers Should Know

If you’re a manager or a business owner, you don’t care about email open rates or website page views. You care about where the best leads are coming from and what they’re converting on so you can get more of them. This blog will walk you through the inbound marketing reporting tools that come with the varying levels of Hubspot. These should be present in whichever system you use to track your leads.

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Analytics, Hubspot, Closed-loop reporting, inbound marketing

How to Track Your Ad Campaigns More Effectively

Online advertising campaigns play a leading role in reaching your target market, but how do you know the right people are getting your message? How do you know that your hard-earned advertising budget is being spent in the right place and that you're actually getting a reasonable rate of return? 

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Analytics, Advertising, ROI

Are You Planning for Failure?

Well the first quarter of 2015 is over. Tax liabilities are rolling in and Q1 reports are being analyzed. Are you on track to meet your 2015 goals? Revenue and profit aren't the only factors to consider here. So are leads and conversion rates.

stats

Look at Conversion Rates

The average Hubspot conversion rate from visit to lead is 5% and from lead to customer is 2%. So if your goal is to get one customer per month, your website would typically need 1,000 visits in order to reach that goal.

Other numbers to consider are average revenue per client, in relation to your company's revenue goals. If one of your goals is to get $500,000 more in revenue this year and your average monthly revenue per customer is $10,000, then you would need about five to ten new clients, assuming they don't all sign up January 1.

How many leads would it take to get there? About 500 with a conversion rate for lead to customer of 2%. Obviously referrals have a higher close rate, which is why they're so sought-after, but if you're just counting on referrals alone are you really going to grow as fast as you'd like? 

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Analytics, Strategy

How to Get Kick-Ass Email Stats in Google Analytics

 

Do you send to multiple email segments or on different days, and want to get better stats on what is performing? If so, you need to start tagging your links with campaign parameters in Google Analytics.

Adding custom campaign parameters to your links will allow you to track the effectiveness of your marketing. The parameters allow you to pull in all sorts of data, not just a referral. This is especially important with email analytics. Traffic from emails is extremely hard to find in Google Analytics if you are not tagging the emails with a campaign.

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Analytics, Email

Effective Email Marketing: From Calls to Action to List Segmentation


We've a love-hate relationship with email. We welcome messages from friends or helpful advice; spam we detest. So how do you raise your email marketing efforts to that of wanted and welcoming? By making good use of such tools as list segmentation, strategic planning, follow-up, analytics and, of course, common sense.

If done right, email marketing is an effective—and extremely cost-effective—way of getting your message across to large groups of people. An email can say a lot about what your practice offers in ways that are personal, relevant and timely—driving traffic to your website, increasing your website's ranking on search engines, and, ultimately, improving your conversion rate (winning new patients or keeping existing ones).

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Analytics, Strategy, Data, Email, Mobile

How to Plan a Content Marketing Calendar that Gets Sh*t Done (On Spreadsheets)

By @JackieClews

Are you a content marketer looking to show results for all of your content marketing campaigns and collaborate easily but not quite ready to take on a more sophisticated project management software?

Whether you’re marketing an e-commerce or a service-based business to consumers or businesses, an easy trick to try is adding the most important stats to your editorial calendar so you can plan in advance and turn your calendar into a detailed analytics report, as well.

Two great tools to use are Microsoft Excel (as long as you can share it and edit in real time on the cloud) or Google Spreadsheets, which can be viewed and edited by all collaborators in real time.

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Social Media, Analytics, Design, Strategy, Data, Email, Blogging, Websites, E-commerce, Advertising

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