By now, you have likely heard of Google+. You might have even taken a peek at it, but are less than convinced that you need to be using it.
Every dentist, doctor or specialist with an office vying for patients would do well to look again.
Google+ is part of Google, the search engine behemoth that today largely defines search engine ranking, which in turn largely decides the success of your practice’s online marketing efforts. Opening a platform with the Google name is like entering real estate from a family named Trump or politics from one named Bush. You draw attention because of who or what stands behind you.