Six Ways to Make Your Business More Profitable With Consumer Data


A few months ago, I was having lunch at my favorite local sports bar in my old neighborhood during a visit to Milwaukee, Wis. I started talking to the owner of the restaurant, whose business had just undergone major renovations and was near a bridge that had just reopened after major construction so that traffic could again begin flowing. From the outside, with the new paint, LED signs, newly paved parking lot, and landscaping and busy traffic, the business looked stellar.

But from the inside and from the mouth of the restaurant owner, sales and traffic weren’t so great.

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Strategy, Data, Consumer Data, Retail

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