Six Ways to Make Your Business More Profitable With Consumer Data


A few months ago, I was having lunch at my favorite local sports bar in my old neighborhood during a visit to Milwaukee, Wis. I started talking to the owner of the restaurant, whose business had just undergone major renovations and was near a bridge that had just reopened after major construction so that traffic could again begin flowing. From the outside, with the new paint, LED signs, newly paved parking lot, and landscaping and busy traffic, the business looked stellar.

But from the inside and from the mouth of the restaurant owner, sales and traffic weren’t so great.

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Strategy, Data, Consumer Data, Retail

7 Easy Shopping Cart Design Tips for Higher Conversion

Guest Blog from DesignRFix.com

The quality and usability of your shopping cart can make or break a deal. A friendly, sales-oriented shopping cart can smoothen the process of online shopping, and can also persuade visitors to buy more. Needless to say, you want a shopping cart that helps you get more sales and conversions.

While the real challenge is to understand the needs, desires, preferences and idiosyncrasies of your visitors to create an intensely targeted shopping experience, simply following the best practices of shopping cart design and getting the basics right can also contribute to a bigger bottom line. Let’s take a look at what you can do to transform your shopping cart into a powerful sales machine.

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Design, Websites, E-commerce, Retail

Why Shopify Is Such a Great CMS for E-Commerce

Are you looking to set up a new e-commerce website or spruce up an old one?

For many small businesses, Shopify might be the holy grail you've been looking for. Shopify is a popular all-in-one platform for e-commerce sites focused on simplicity. This is reflected in their pricing, setup, and built-in features.

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Design, Websites, E-commerce, Retail

Why Tootsies Understands Their Shopper

I recently went to Tootsies' top blogger event at their Plaza location in Dallas and felt incredibly uncomfortable- for all the right reasons.

It took less than five minutes from when I walked in past the glass doors (and was never greeted) to the man formally serving cocktails and horderves (that seemed to have a scowl) and then made my way upstairs to the evening gown section (I don't wear evening gowns that often as a 25 year old living in Frisco, Texas).

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Fashion, Email, E-commerce, Retail

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