Why You Need to Start Segmenting, Automating Customized Emails

List segmentation. Sounds sexy, doesn't it?

Actually, list segmentation is one of the most important tools available today in tailored marketing, including email marketing. If you're not segmenting your audience, or grouping them into categories, you cannot possibly be communicating with them effectively.

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Content, Inbound, Email, Segmenting, Dentists, Healthcare

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