7 Hot Digital Marketing Trends to Continue in 2017

This has been an exciting year in digital marketing. As technology continues to improve and more businesses invest in digital, the competition for attention online is increasing, but the consumer experiences continue to get better and better because of it. It is proof that competition in the marketplace can be a great thing and make us all better at what we do. Here are some digital marketing trends your company should be thinking about for 2017 to stay in the game and come out ahead:

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marketing trends, SEO, video, digital

Five Inspiring, Effective B2B Video Examples

Video content is an integral part of the twenty-first century, and has made itself indispensable to just about everything. This includes our entertainment, education, news, and our marketing. We all know commercials can be a pain, but they are the medium through which businesses promote their products. Watching videos directed towards marketing can be tedious, especially when the content is far from engaging, but if there is some entertainment value then they can be less of a chore to watch. This is why it is important to avoid making any blunders when you try to create video content, otherwise you will fail to get the wanted attention and possibly even turn potential customers away.

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video, b2b

Five Tips for Making a Video That Doesn’t Suck

In the Age of the Internet, video is king. When was the last time you just had to check out that “viral essay” everyone was reading? Never. But a viral video? You’ve seen hundreds of them by now. If you want to reach a broad audience, a video is the best way to do it.

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inbound selling, inbound marketing, video

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