For someone who has not ever worked with a graphic designer you may wonder, "Where do I start?"
Are you looking to get more sales, donations, or leads from your email marketing efforts? Then you need to know not just what gets people to open and click on your emails, but what types of content, calls to action, and other criteria gets your subscribers to buy, donate, or signup (convert).
One of the most common questions that I get from non-designers is “What programs do you use? Are there any free options that are just as good?” I use Adobe and they are the industry standard in the design world. I honestly don’t know if there are any free options out there because I never cared to check. Once you use Adobe’s applications you will never use anything else.
Let’s face it. With everyone’s inboxes becoming increasingly overwhelming to manage, getting strategic about email marketing is a lot harder than it used to be.
Our first post in this email marketing series was about improving your subject lines to get more people to open your email by explaining Five Fashion Subject Lines I Love from a consumer’s perspective.
It took less than five minutes from when I walked in past the glass doors (and was never greeted) to the man formally serving cocktails and horderves (that seemed to have a scowl) and then made my way upstairs to the evening gown section (I don't wear evening gowns that often as a 25 year old living in Frisco, Texas).
Today I will show you some of processes that go into creating a logo. This time I worked with Conversion Strategies, a consulting business that assists their clients with digital strategies to increase web conversions (sign ups, sales, social following, traffic, etc).
They were originally looking for a simple logo with clean lettering but would also like to incorporate what the business does… their first thought was to include a beveled button somehow, second thought was to include a numerator & denominator concept because conversions are simply increasing your numerator or decreasing denominator.
There’s all this hype these days about building more content onto webpages. WooRank, a popular online software that provides SEO and keyword analytics, often recommends “more content” as one of the top five improvements for a site. But some people are left scratching their heads saying, “Why?! I’ve already said everything I want to say!” Well, it’s because Google doesn’t care. The more you are saying, the more credible you become. Here are three reasons why content is king:
Guest post by @JeanWrites
Blogging didn’t use to be a challenging thing. It used to be that anyone could publish virtually anything. But the times are changing and consumers, as well as Google, are expecting better blogging. But why?
So marketers can get some honest feedback on what gets me to open an email, I compiled a list of my five favorite fashion subject lines.
“Front Row at the Spring 2014 Runway Show”—ralphlauren.com
It seems like today you cannot escape the current trends. When this email appeared in my inbox I automatically clicked it because I imagined being front row, watching the models in all the current trends walk down a bright stage with cameras flashing in each and every direction. As soon as I read this subject for this email I knew I would open the email and be directed to the current styles. I then imagined myself wearing the brand and walking down the runway with cameras on me. This subject was a creative, direct way to catch my attention and make me wonder what Spring 2014 will look like.