--- title: DMD Blog | Jean Spencer description: Jean is an an entrepreneur, digital marketing strategist & writer. She intermittently find herself in handstands across the world. The rest of her day is spent upright. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) - [Who we are](https://www.digitalmarketingdirection.com/who-we-are) - [Partners](https://www.digitalmarketingdirection.com/who-we-are/partners) - [Talent](https://www.digitalmarketingdirection.com/who-we-are/talent) - [What We Do](https://www.digitalmarketingdirection.com/what-we-do) - [Analytics](https://www.digitalmarketingdirection.com/what-we-do/analytics) - [Buyer Persona Development](https://www.digitalmarketingdirection.com/what-we-do/buyer-persona-development) - [Consulting](https://www.digitalmarketingdirection.com/what-we-do/consulting) - [Digital Advertising](https://www.digitalmarketingdirection.com/what-we-do/digital-advertising) - [Editorial Planning](https://www.digitalmarketingdirection.com/what-we-do/editorial-planning) - [Email Marketing](https://www.digitalmarketingdirection.com/what-we-do/email-marketing) - [Graphic Design](https://www.digitalmarketingdirection.com/what-we-do/graphic-design) - [Inbound Marketing](https://www.digitalmarketingdirection.com/what-we-do/inbound-marketing) - [Inbound Selling](https://www.digitalmarketingdirection.com/what-we-do/inbound-selling) - [Sales Enablement](https://www.digitalmarketingdirection.com/what-we-do/sales-enablement) - [Social Media Management](https://www.digitalmarketingdirection.com/what-we-do/social-media-management) - [SEO](https://www.digitalmarketingdirection.com/what-we-do/seo) - [Website Design](https://www.digitalmarketingdirection.com/what-we-do/website-design) - What We've Done - [Case Studies](https://www.digitalmarketingdirection.com/case-studies) - [Portfolio](https://www.digitalmarketingdirection.com/portfolio) - [Resources](https://www.digitalmarketingdirection.com/resources) - [What Others Say](https://www.digitalmarketingdirection.com/who-we-are/testimonials) - [Work With Us](https://www.digitalmarketingdirection.com/work-with-us) - [Submit an Inquiry](https://www.digitalmarketingdirection.com/work-with-us/submit-an-inquiry) - [Work for DMD](https://www.digitalmarketingdirection.com/work-with-us/work-for-dmd) - Learn More - [Blog](https://www.digitalmarketingdirection.com/blog) - [Buyer Personas](https://www.digitalmarketingdirection.com/manufacturing-personas) ## Jean Spencer Jean is an an entrepreneur, digital marketing strategist & writer. She intermittently find herself in handstands across the world. The rest of her day is spent upright. Find me on: ### Recent Posts # [Dentist Increases Brand Awareness Through Online Marketing Techniques](https://www.digitalmarketingdirection.com/blog/2013/11/04/dentist-increases-brand-awareness-through-online-marketing-techniques) November 4, 2013 [Jean Spencer](https://www.digitalmarketingdirection.com/blog/author/jean-spencer) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/11/04/dentist-increases-brand-awareness-through-online-marketing-techniques#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624830978-jpg/blog-files/front-postcard-pic.jpg)](https://www.digitalmarketingdirection.com/blog/2013/11/04/dentist-increases-brand-awareness-through-online-marketing-techniques) *A look into how the dental industry is using the web* Dr. Jeffrey Patrician, dressed in all white scrubs, sits in a big eat-you-up-kind-of-leather chair in the lobby of his new Boulder, Colorado dental office – [Boulder Dental Arts](http://boulderdentalarts.com/). He’s cordially agreed to have me interview him about his marketing strategies, something that I am quite curious about since his is one of the fastest growing dental practices in this town. Not only that, but I’ve actually heard of this guy (who hears about a dentist??). Heard he is the best. Heard that I should definitely go have a check up because he somehow makes going to the dentist fun. And I’ve noticed my roommate has basically taken up a part-time job with his practice. She’s referred so many new clients to his firm, that she has a small stack of $10 iTunes gift cards on our coffee table – one for each person she sent Dr. Patrician’s way. [Read More](https://www.digitalmarketingdirection.com/blog/2013/11/04/dentist-increases-brand-awareness-through-online-marketing-techniques) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [Three Reasons Why Content Is King](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king) October 14, 2013 [Jean Spencer](https://www.digitalmarketingdirection.com/blog/author/jean-spencer) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624830248-jpeg/blog-files/content-is-king.jpeg)](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king) There’s all this hype these days about building more content onto webpages. [WooRank,](http://www.woorank.com/) a popular online software that provides SEO and keyword analytics, often recommends “more content” as one of the top five improvements for a site. But some people are left scratching their heads saying, “Why?! I’ve already said everything I want to say!” Well, it’s because Google doesn’t care. The more you are saying, the more credible you become. Here are three reasons why content is king: [Read More](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce) # [5 Reasons Blogging Isn’t Easy Anymore](https://www.digitalmarketingdirection.com/blog/2013/10/08/5-reasons-blogging-isnt-easy-anymore) October 8, 2013 [Jean Spencer](https://www.digitalmarketingdirection.com/blog/author/jean-spencer) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/10/08/5-reasons-blogging-isnt-easy-anymore#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624830103-jpg/blog-files/word.jpg)](https://www.digitalmarketingdirection.com/blog/2013/10/08/5-reasons-blogging-isnt-easy-anymore) Guest post by [@JeanWrites](https://twitter.com/Jeanwrites) Blogging didn’t use to be a challenging thing. It used to be that anyone could publish virtually anything. But the times are changing and consumers, as well as Google, are expecting better blogging. But why? [Read More](https://www.digitalmarketingdirection.com/blog/2013/10/08/5-reasons-blogging-isnt-easy-anymore) [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging) [All posts](https://www.digitalmarketingdirection.com/blog/all) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - [Advertising (9)](https://www.digitalmarketingdirection.com/blog/topic/advertising) - [AEO (2)](https://www.digitalmarketingdirection.com/blog/topic/aeo) - [Agencies (9)](https://www.digitalmarketingdirection.com/blog/topic/agencies) - [agency (2)](https://www.digitalmarketingdirection.com/blog/topic/agency) - [AI (1)](https://www.digitalmarketingdirection.com/blog/topic/ai) - [Analytics (6)](https://www.digitalmarketingdirection.com/blog/topic/analytics) - 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