How to Get Kick-Ass Email Stats in Google Analytics

 

Do you send to multiple email segments or on different days, and want to get better stats on what is performing? If so, you need to start tagging your links with campaign parameters in Google Analytics.

Adding custom campaign parameters to your links will allow you to track the effectiveness of your marketing. The parameters allow you to pull in all sorts of data, not just a referral. This is especially important with email analytics. Traffic from emails is extremely hard to find in Google Analytics if you are not tagging the emails with a campaign.

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Analytics, Email

Three Reasons Why I Love the Project Management System Podio: Part Three

By Kristi Tan and @JackieClews

Now that you know the first two reasons why I love Podio, easy customization and fluid communication features, let’s look at the final reason why this tool seems to be the best solution for our needs right now (and might be the best solution for your company or agency, as well):

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Agencies, Blogging, Project Management

Three Reasons Why I Love the Project Management System Podio: Part Two

By Kristi Tan and @JackieClews

Welcome back! In the first part in this series we discussed my prior experiences with Basecamp and TeamworkPM, two popular project management software systems for agencies. I then told you the first reason why I love Podio is the easy customization with the apps. Here’s the second reason why I prefer it over other project management systems I’ve used:

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Content, Agencies, Software

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