Digital marketing and web design are powerful tools. Reports show that quality web design can influence 94% of first impressions. Meanwhile, poor design can drive 38% of web visitors away. And yet, many companies are still struggling with their website performance. 

While a wide range of website marketing resources are available, the problem often comes down to knowing what kind of professional services to turn to. Do you do the work yourself in-house? Hire a web designer? What about an inbound marketing agency?

Understandably, knowing which route to choose can be overwhelming for many businesses. With so much information and so many resources out there, it’s easy to get lost and find yourself putting your website market efforts on the back burner. 

In today’s competitive landscape, however, having a well-designed website is an absolute must. Putting your website and marketing on hold is not an option if you want to build a stable, credible, and successful business. 

In this guide, we’ll explore the roles of website designers and inbound marketing agencies to take the guesswork out of the decision process for you.   

One key to a thriving business is an engaging website that inspires customer conversions. A well-designed B2B-friendly site is particularly beneficial to drive growth in manufacturing. However, creating a good website isn’t just a one-and-done deal. Over time, sites can go stale and require a redesign to keep engagement levels high. 

The challenge when redesigning is ensuring you don’t lose your rankings. Even if you currently have strong SEO with high search engine rankings, a redesign can throw those numbers off if you aren’t careful. Plus, your customers are familiar with your site, so you also want to be mindful of retaining a quality experience for loyal users.  

To avoid plummeting SEO rankings, use this blog as a guide. You’ll learn everything you need to preserve your search engine rankings during a redesign and keep your users happy.