We cannot argue with the fact that Thanksgiving is the biggest food holiday of the year. We also cannot argue the fact that once Thanksgiving is over, holiday shopping sets in. Retailers are ordering bulks of shipment, back stocking, and beginning their promotions for what is the biggest shopping day of the year. Shoppers are preparing to scavenge for sales, run around the mall and charge their computers.
You might think that GIFs are only used to show twerking fails or of a cat falling off a ledge, but there are actually some very useful instances for GIFs. Check your inbox. I bet that you have a few waiting for you right now. I constantly see animated GIFs that are classy, appealing, and eye catching that compliment the email’s message. Here are a few reasons why I think you should use them in your next email campaign.
It took less than five minutes from when I walked in past the glass doors (and was never greeted) to the man formally serving cocktails and horderves (that seemed to have a scowl) and then made my way upstairs to the evening gown section (I don't wear evening gowns that often as a 25 year old living in Frisco, Texas).
So marketers can get some honest feedback on what gets me to open an email, I compiled a list of my five favorite fashion subject lines.
“Front Row at the Spring 2014 Runway Show”—ralphlauren.com
It seems like today you cannot escape the current trends. When this email appeared in my inbox I automatically clicked it because I imagined being front row, watching the models in all the current trends walk down a bright stage with cameras flashing in each and every direction. As soon as I read this subject for this email I knew I would open the email and be directed to the current styles. I then imagined myself wearing the brand and walking down the runway with cameras on me. This subject was a creative, direct way to catch my attention and make me wonder what Spring 2014 will look like.