--- title: DMD Inbound Blog | E-commerce description: E-commerce | Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) # [7 Easy Shopping Cart Design Tips for Higher Conversion](https://www.digitalmarketingdirection.com/blog/2014/02/21/7-easy-shopping-cart-design-tips-for-higher-conversion) February 21, 2014 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/02/21/7-easy-shopping-cart-design-tips-for-higher-conversion#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832923-jpg/blog-files/add-to-cart.jpg) ](https://www.digitalmarketingdirection.com/blog/2014/02/21/7-easy-shopping-cart-design-tips-for-higher-conversion) Guest Blog from [DesignRFix.com](http://designrfix.com/web-design/7-easy-shopping-cart-design-tips-higher-conversion) The quality and usability of your shopping cart can make or break a deal. A friendly, sales-oriented shopping cart can smoothen the process of online shopping, and can also persuade visitors to buy more. Needless to say, you want a shopping cart that helps you get more sales and conversions. While the real challenge is to understand the needs, desires, preferences and idiosyncrasies of your visitors to create an intensely targeted shopping experience, simply following the best practices of shopping cart design and getting the basics right can also contribute to a bigger bottom line. Let’s take a look at what you can do to transform your shopping cart into a powerful sales machine. [Read More](https://www.digitalmarketingdirection.com/blog/2014/02/21/7-easy-shopping-cart-design-tips-for-higher-conversion) [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce), [Retail](https://www.digitalmarketingdirection.com/blog/topic/retail) # [Why Shopify Is Such a Great CMS for E-Commerce](https://www.digitalmarketingdirection.com/blog/2013/12/19/why-shopify-is-such-a-great-cms-tool-for-e-commerce) December 19, 2013 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/19/why-shopify-is-such-a-great-cms-tool-for-e-commerce#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831943-png/blog-files/screen-shot-2014-01-24-at-10-28-11-am.png) ](https://www.digitalmarketingdirection.com/blog/2013/12/19/why-shopify-is-such-a-great-cms-tool-for-e-commerce) Are you looking to set up a new e-commerce website or spruce up an old one? For many small businesses, Shopify might be the holy grail you've been looking for. Shopify is a popular all-in-one platform for e-commerce sites focused on simplicity. This is reflected in their pricing, setup, and built-in features. [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/19/why-shopify-is-such-a-great-cms-tool-for-e-commerce) [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce), [Retail](https://www.digitalmarketingdirection.com/blog/topic/retail) # [How to Plan a Content Marketing Calendar that Gets Sh*t Done (On Spreadsheets)](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets) December 6, 2013 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831618-png/blog-files/spreadsheet2.png) ](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets) By [@JackieClews](https://twitter.com/jackieclews) Are you a content marketer looking to show results for all of your content marketing campaigns and collaborate easily but not quite ready to take on a more sophisticated project management software? Whether you’re marketing an e-commerce or a service-based business to consumers or businesses, an easy trick to try is adding the most important stats to your editorial calendar so you can plan in advance and turn your calendar into a detailed analytics report, as well. Two great tools to use are [Microsoft Excel](http://office.microsoft.com/en-us/excel/) (as long as you can share it and edit in real time on the cloud) or [Google Spreadsheets](http://www.google.com/google-d-s/accessibility/spreadsheets.html), which can be viewed and edited by all collaborators in real time. [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/06/how-to-plan-a-content-marketing-calendar-that-gets-sht-done-on-spreadsheets) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Data](https://www.digitalmarketingdirection.com/blog/topic/data), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising) # [Four Simple Tricks to Increase E-Commerce Sales](https://www.digitalmarketingdirection.com/blog/2013/12/04/four-simple-tricks-to-increase-e-commerce-sales) December 4, 2013 [Alyson Marino](https://www.digitalmarketingdirection.com/blog/author/alyson-marino) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/04/four-simple-tricks-to-increase-e-commerce-sales#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831543-jpg/blog-files/social-share-buttons1.jpg) ](https://www.digitalmarketingdirection.com/blog/2013/12/04/four-simple-tricks-to-increase-e-commerce-sales) By [@AAAMarino](https://twitter.com/aaamarino) and [@JackieClews](https://twitter.com/jackieclews) [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/04/four-simple-tricks-to-increase-e-commerce-sales) [Fashion](https://www.digitalmarketingdirection.com/blog/topic/fashion), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce) # [Why You Should Test Pinterest Ads for Black Friday (And Some Other Tips)](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips) November 13, 2013 [Alyson Marino](https://www.digitalmarketingdirection.com/blog/author/alyson-marino) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831213-jpg/blog-files/happy-thanksgiving-turkey.jpg) ](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips)   We cannot argue with the fact that Thanksgiving is the biggest food holiday of the year. We also cannot argue the fact that once Thanksgiving is over, holiday shopping sets in. Retailers are ordering bulks of shipment, back stocking, and beginning their promotions for what is the biggest shopping day of the year. Shoppers are preparing to scavenge for sales, run around the mall and charge their computers. [Read More](https://www.digitalmarketingdirection.com/blog/2013/11/14/why-you-should-test-pinterest-ads-for-black-friday-and-some-other-tips) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Fashion](https://www.digitalmarketingdirection.com/blog/topic/fashion), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce) # [Improve Your Email Conversion Rate](https://www.digitalmarketingdirection.com/blog/2013/10/28/improve-your-email-conversion-rate) October 28, 2013 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/10/28/improve-your-email-conversion-rate#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624830758-jpeg/blog-files/shopping-cart.jpeg) ](https://www.digitalmarketingdirection.com/blog/2013/10/28/improve-your-email-conversion-rate) Are you looking to get more sales, donations, or leads from your email marketing efforts? Then you need to know not just what gets people to [open](http://digitalmarketingdirection.com/2013/10/08/five-fashion-email-subject-lines-i-love/) and [click ](http://digitalmarketingdirection.com/2013/10/22/7-tips-to-help-improve-your-email-click-through-rate/)on your emails, but what types of content, calls to action, and other criteria gets your subscribers to buy, donate, or signup (convert). [Read More](https://www.digitalmarketingdirection.com/blog/2013/10/28/improve-your-email-conversion-rate) [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce) # [Why Tootsies Understands Their Shopper](https://www.digitalmarketingdirection.com/blog/2013/10/17/why-tootsies-understands-their-shopper) October 17, 2013 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/10/17/why-tootsies-understands-their-shopper#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624830538-jpg/blog-files/hangers1.jpg) ](https://www.digitalmarketingdirection.com/blog/2013/10/17/why-tootsies-understands-their-shopper) I recently went to Tootsies' [top blogger event](http://plazastyleprebloggerreception-tootsies.eventbrite.com/) at their Plaza location in [Dallas](http://tootsies.com/dallas/) and felt incredibly uncomfortable- for all the right reasons. It took less than five minutes from when I walked in past the glass doors (and was never greeted) to the man formally serving cocktails and horderves (that seemed to have a scowl) and then made my way upstairs to the evening gown section (I don't wear evening gowns that often as a 25 year old living in Frisco, Texas). [Read More](https://www.digitalmarketingdirection.com/blog/2013/10/17/why-tootsies-understands-their-shopper) [Fashion](https://www.digitalmarketingdirection.com/blog/topic/fashion), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce), [Retail](https://www.digitalmarketingdirection.com/blog/topic/retail) # [Three Reasons Why Content Is King](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king) October 14, 2013 [Jean Spencer](https://www.digitalmarketingdirection.com/blog/author/jean-spencer) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624830248-jpeg/blog-files/content-is-king.jpeg) ](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king) There’s all this hype these days about building more content onto webpages. [WooRank,](http://www.woorank.com/) a popular online software that provides SEO and keyword analytics, often recommends “more content” as one of the top five improvements for a site. But some people are left scratching their heads saying, “Why?! I’ve already said everything I want to say!” Well, it’s because Google doesn’t care. The more you are saying, the more credible you become. Here are three reasons why content is king: [Read More](https://www.digitalmarketingdirection.com/blog/2013/10/14/three-reasons-why-content-is-king) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging), [E-commerce](https://www.digitalmarketingdirection.com/blog/topic/e-commerce) [All posts](https://www.digitalmarketingdirection.com/blog/all) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - [Advertising (9)](https://www.digitalmarketingdirection.com/blog/topic/advertising) - [Agencies (9)](https://www.digitalmarketingdirection.com/blog/topic/agencies) - [agency (2)](https://www.digitalmarketingdirection.com/blog/topic/agency) - 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