--- title: DMD Inbound Blog | inbound marketing description: inbound marketing | Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) # [What to Expect During the DMD Website Design Process](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process) November 7, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1492306311.jpg) ](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process) Your website is your company’s most important digital asset. Today’s tech-savvy consumers expect a lot from their digital interactions with a brand, and as such, these interactions and experiences can play a significant role in value perception and the overall success of your business.  [Read More](https://www.digitalmarketingdirection.com/blog/what-to-expect-during-the-dmd-website-design-process) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [website design](https://www.digitalmarketingdirection.com/blog/topic/website-design) # [Should You Hire a Web Designer to Build Your Company's Website?](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website) October 31, 2024 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/iStock-1455953950.jpg) ](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website) Digital marketing and web design are powerful tools. Reports show that [quality web design can influence 94% of first impressions](https://www.hostinger.com/tutorials/web-design-statistics?gad_source=1&gclid=CjwKCAjwmaO4BhAhEiwA5p4YL9f-gvI4wHU6QTBs1qyoxPx75gzy5P5ABjqTDCTy5gJ4LPccQMKGzhoCzHMQAvD_BwE). Meanwhile, poor design can drive 38% of web visitors away. And yet, many companies are still struggling with their website performance.  While a wide range of website marketing resources are available, the problem often comes down to knowing what kind of professional services to turn to. Do you do the work yourself in-house? Hire a web designer? What about an inbound marketing agency? Understandably, knowing which route to choose can be overwhelming for many businesses. With so much information and so many resources out there, it’s easy to get lost and find yourself putting your website market efforts on the back burner.  In today’s competitive landscape, however, having a well-designed website is an absolute must. Putting your website and marketing on hold is not an option if you want to build a stable, credible, and successful business.  In this guide, we’ll explore the roles of website designers and inbound marketing agencies to take the guesswork out of the decision process for you.    [Read More](https://www.digitalmarketingdirection.com/blog/should-you-hire-a-web-designer-to-build-your-companys-website) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [website design](https://www.digitalmarketingdirection.com/blog/topic/website-design) # [A Global Manufacturing Company Sees Success with Inbound, HubSpot While Partnering with DMD [Case Study]](https://www.digitalmarketingdirection.com/blog/a-global-manufacturing-company-sees-success-with-inbound-hubspot-while-partnering-with-dmd-case-study) November 8, 2018 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/a-global-manufacturing-company-sees-success-with-inbound-hubspot-while-partnering-with-dmd-case-study#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/flywheel.png) ](https://www.digitalmarketingdirection.com/blog/a-global-manufacturing-company-sees-success-with-inbound-hubspot-while-partnering-with-dmd-case-study) MCR Safety has over forty-five years of experience as a leader in the field of personal protective equipment (PPE). Their three focus areas are gloves, glasses, and garments. All of their products are of the highest quality and they have a huge variety of options to choose from. For someone looking for specialized, high quality products in these areas, they have many options and can answer any related question. Not only is the business highly specialized, but the team is also incredibly innovative and growth-driven. They are always staying ahead of the curve with new technologies and styles their customers want and they are the most driven group of individuals I have had the pleasure of working with yet. Best of all, they couple that with some classic values such as loyalty and personality like the town they are based in and the home of Elvis Presley's Graceland: Memphis, Tennessee. So there are a lot of things their team knows very well and they excel at. But when I started working with them, inbound marketing was not at the top of that list. All of these factors made them such a perfect fit for companies my team and I are able to help the most, which is why I was so grateful to be referred to them by another manufacturing client and excited to work with them to help them grow their business. [Read More](https://www.digitalmarketingdirection.com/blog/a-global-manufacturing-company-sees-success-with-inbound-hubspot-while-partnering-with-dmd-case-study) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [facebook ads](https://www.digitalmarketingdirection.com/blog/topic/facebook-ads) # [Over 30 Offer Ideas to Reinvigorate Your Company's Marketing](https://www.digitalmarketingdirection.com/blog/over-30-offer-ideas-to-reinvigorate-your-companys-marketing) July 12, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/over-30-offer-ideas-to-reinvigorate-your-companys-marketing#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/light_bulb.jpg) ](https://www.digitalmarketingdirection.com/blog/over-30-offer-ideas-to-reinvigorate-your-companys-marketing) Intriguing offers that are relevant to your personas' interests and pain points are a crucial second step in the inbound methodology: convert. On average, Hubspot customers following best practices convert 2% of website visitors into leads and 6% of those leads into customers. So for every 1,000 visits, you should be converting one new customer. Again, that's an average, so it can vary by industry and company, but overall I'd say it holds true. That being said, if your offers aren't performing well and your website is converting less than the average 2% of website visitors, you're probably not getting very many leads per month, even if your traffic is pretty solid. By adding a few more enticing offers to your website, you can solve that problem. Here are some ideas: [Read More](https://www.digitalmarketingdirection.com/blog/over-30-offer-ideas-to-reinvigorate-your-companys-marketing) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [offers](https://www.digitalmarketingdirection.com/blog/topic/offers) # [How Does an Inbound Marketing Campaign Work?](https://www.digitalmarketingdirection.com/blog/how-does-an-inbound-marketing-campaign-work) June 30, 2016 [Kevin Glancy](https://www.digitalmarketingdirection.com/blog/author/kevin-glancy) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-does-an-inbound-marketing-campaign-work#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/labirynth.jpg) ](https://www.digitalmarketingdirection.com/blog/how-does-an-inbound-marketing-campaign-work) The thought maybe running through your head is, "How can inbound help me with my marketing?” It’s a fair question, but the real one should be, “How can’t inbound help me with my marketing?” [Read More](https://www.digitalmarketingdirection.com/blog/how-does-an-inbound-marketing-campaign-work) [Buyer Personas](https://www.digitalmarketingdirection.com/blog/topic/buyer-personas), [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing) # [Why Cookbooks Are Great Examples of Creative Content Marketing](https://www.digitalmarketingdirection.com/blog/why-cookbooks-are-great-examples-of-creative-content-marketing) June 28, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/why-cookbooks-are-great-examples-of-creative-content-marketing#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/ThinkstockPhotos-510869414.jpg) ](https://www.digitalmarketingdirection.com/blog/why-cookbooks-are-great-examples-of-creative-content-marketing) The original angle I had for this blog was about my 10 favorite barbecue recipes because well, it's summer in Texas and grilling outside is one of the best parts about it. Anything grilled or smoked with barbeque sauce is always amazing. Plus, I got [a new cookbook](http://www.cottonginlodging.com/store/p1/Texas_Hill_Country_Cuisine_Cookbook.html) a few months ago in the Texas Hill Country on a wine tour, and every recipe I've made from it has been better than the last. I also wanted to write about it because I'm a big believer in digital marketing being human and real, and not just for robots that don't have feelings or do things without computers. :) Believe it or not, all of us geeky marketers do actually still do many "normal" activities that don't involve computers like eating, cooking, and entertaining. Good food is something everyone can appreciate (although some of us do probably Google more recipes than others...or use apps like AllRecipes' [dinner spinner](http://dish.allrecipes.com/mobile-apps/) to find ideas). [Read More](https://www.digitalmarketingdirection.com/blog/why-cookbooks-are-great-examples-of-creative-content-marketing) [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [offers](https://www.digitalmarketingdirection.com/blog/topic/offers) # [How an eCommerce Company Saw Immediate Success With Hubspot and Inbound](https://www.digitalmarketingdirection.com/blog/how-an-ecommerce-company-saw-immediate-success-with-hubspot) June 7, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-an-ecommerce-company-saw-immediate-success-with-hubspot#post-comments) [![](https://www.evernote.com/shard/s438/res/a1fbd7dd-b283-4839-9428-4714854b9a8d/Carey-1.png) ](https://www.digitalmarketingdirection.com/blog/how-an-ecommerce-company-saw-immediate-success-with-hubspot) One of the big elephants in the Hubspot "room" is ecommerce. Some swear it's an awful fit and others say they have their own thoughts on it...but don't ask them to dive deeper into it than that. [Read More](https://www.digitalmarketingdirection.com/blog/how-an-ecommerce-company-saw-immediate-success-with-hubspot) [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Hubspot](https://www.digitalmarketingdirection.com/blog/topic/hubspot), [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing) # [How to Easily Improve Search Engine Rankings With Hubspot](https://www.digitalmarketingdirection.com/blog/how-to-easily-improve-search-engine-rankings-with-hubspot) May 24, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-to-easily-improve-search-engine-rankings-with-hubspot#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/google.png) ](https://www.digitalmarketingdirection.com/blog/how-to-easily-improve-search-engine-rankings-with-hubspot) Search. This is something that has not only seemed like a vague, mysterious world for anyone outside of marketing but also to many marketers for many years. I know many who have, dare I say, pretty much abandoned search engine optimization (SEO) strategies because they don't really trust what anyone is saying out there about what really works. They believe they're just going to end up going into a rabbit hole and never getting that time back in their life. [Read More](https://www.digitalmarketingdirection.com/blog/how-to-easily-improve-search-engine-rankings-with-hubspot) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing) # [What I Learned from DMD’s Smarketing Webinar Series](https://www.digitalmarketingdirection.com/blog/what-i-learned-from-dmds-smarketing-webinar-series) May 10, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/what-i-learned-from-dmds-smarketing-webinar-series#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/webinar_thumbnail_qualified-leads-2_1.jpg) ](https://www.digitalmarketingdirection.com/blog/what-i-learned-from-dmds-smarketing-webinar-series) Whew! That’s all I can say after revisiting my notes from creating DMD’s recent webinar series and reflecting on all that went into it to reach the goal of one new client. [Read More](https://www.digitalmarketingdirection.com/blog/what-i-learned-from-dmds-smarketing-webinar-series) [smarketing](https://www.digitalmarketingdirection.com/blog/topic/smarketing), [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing), [webinars](https://www.digitalmarketingdirection.com/blog/topic/webinars) # [5 Online Marketing Key Performance Indicators Sales Managers Should Know](https://www.digitalmarketingdirection.com/blog/5-online-marketing-key-performance-indicators-sales-managers-should-know) February 25, 2016 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/5-online-marketing-key-performance-indicators-sales-managers-should-know#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/Google_Analytics_Sample.png) ](https://www.digitalmarketingdirection.com/blog/5-online-marketing-key-performance-indicators-sales-managers-should-know) If you’re a manager or a business owner, you don’t care about email open rates or website page views. You care about where the best leads are coming from and what they’re converting on so you can get more of them. This blog will walk you through the inbound marketing reporting tools that come with the varying levels of Hubspot. These should be present in whichever system you use to track your leads. [Read More](https://www.digitalmarketingdirection.com/blog/5-online-marketing-key-performance-indicators-sales-managers-should-know) [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Hubspot](https://www.digitalmarketingdirection.com/blog/topic/hubspot), [Closed-loop reporting](https://www.digitalmarketingdirection.com/blog/topic/closed-loop-reporting), [inbound marketing](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing) [All posts](https://www.digitalmarketingdirection.com/blog/all) [Next](https://www.digitalmarketingdirection.com/blog/topic/inbound-marketing/page/2) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - [Advertising (9)](https://www.digitalmarketingdirection.com/blog/topic/advertising) - [Agencies (9)](https://www.digitalmarketingdirection.com/blog/topic/agencies) - 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