A Global Manufacturing Company Sees Success with Inbound, HubSpot While Partnering with DMD [Case Study]

MCR Safety has over forty-five years of experience as a leader in the field of personal protective equipment (PPE). Their three focus areas are gloves, glasses, and garments. All of their products are of the highest quality and they have a huge variety of options to choose from. For someone looking for specialized, high quality products in these areas, they have many options and can answer any related question. Not only is the business highly specialized, but the team is also incredibly innovative and growth-driven. They are always staying ahead of the curve with new technologies and styles their customers want and they are the most driven group of individuals I have had the pleasure of working with yet. Best of all, they couple that with some classic values such as loyalty and personality like the town they are based in and the home of Elvis Presley's Graceland: Memphis, Tennessee. So there are a lot of things their team knows very well and they excel at. But when I started working with them, inbound marketing was not at the top of that list. All of these factors made them such a perfect fit for companies my team and I are able to help the most, which is why I was so grateful to be referred to them by another manufacturing client and excited to work with them to help them grow their business.

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inbound marketing, facebook ads

Over 30 Offer Ideas to Reinvigorate Your Company's Marketing

Intriguing offers that are relevant to your personas' interests and pain points are a crucial second step in the inbound methodology: convert. On average, Hubspot customers following best practices convert 2% of website visitors into leads and 6% of those leads into customers. So for every 1,000 visits, you should be converting one new customer. Again, that's an average, so it can vary by industry and company, but overall I'd say it holds true. That being said, if your offers aren't performing well and your website is converting less than the average 2% of website visitors, you're probably not getting very many leads per month, even if your traffic is pretty solid. By adding a few more enticing offers to your website, you can solve that problem. Here are some ideas:

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offers, inbound marketing

How Does an Inbound Marketing Campaign Work?

The thought maybe running through your head is, "How can inbound help me with my marketing?” It’s a fair question, but the real one should be, “How can’t inbound help me with my marketing?”

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Buyer Personas, inbound marketing

Why Cookbooks Are Great Examples of Creative Content Marketing

The original angle I had for this blog was about my 10 favorite barbecue recipes because well, it's summer in Texas and grilling outside is one of the best parts about it. Anything grilled or smoked with barbeque sauce is always amazing. Plus, I got a new cookbook a few months ago in the Texas Hill Country on a wine tour, and every recipe I've made from it has been better than the last. I also wanted to write about it because I'm a big believer in digital marketing being human and real, and not just for robots that don't have feelings or do things without computers. :) Believe it or not, all of us geeky marketers do actually still do many "normal" activities that don't involve computers like eating, cooking, and entertaining. Good food is something everyone can appreciate (although some of us do probably Google more recipes than others...or use apps like AllRecipes' dinner spinner to find ideas).

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inbound marketing, offers

How an eCommerce Company Saw Immediate Success With Hubspot and Inbound

One of the big elephants in the Hubspot "room" is ecommerce. Some swear it's an awful fit and others say they have their own thoughts on it...but don't ask them to dive deeper into it than that.
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Inbound, Hubspot, inbound marketing

How to Easily Improve Search Engine Rankings With Hubspot

Search. This is something that has not only seemed like a vague, mysterious world for anyone outside of marketing but also to many marketers for many years. I know many who have, dare I say, pretty much abandoned search engine optimization (SEO) strategies because they don't really trust what anyone is saying out there about what really works. They believe they're just going to end up going into a rabbit hole and never getting that time back in their life.

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SEO, Strategy, inbound marketing

What I Learned from DMD’s Smarketing Webinar Series

Whew! That’s all I can say after revisiting my notes from creating DMD’s recent webinar series and reflecting on all that went into it to reach the goal of one new client.

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smarketing, inbound marketing, webinars

5 Online Marketing Key Performance Indicators Sales Managers Should Know

If you’re a manager or a business owner, you don’t care about email open rates or website page views. You care about where the best leads are coming from and what they’re converting on so you can get more of them. This blog will walk you through the inbound marketing reporting tools that come with the varying levels of Hubspot. These should be present in whichever system you use to track your leads.

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Analytics, Hubspot, Closed-loop reporting, inbound marketing

How to Create a Kick Ass Lead Generation Strategy

To quote The Profit’s Marcus Lemonis, “Business success is about the three P's: People, Process and Product." That applies to your company’s lead generation strategy for its growth goals too. How so? It takes the same combination of elements and discipline to really drive sustainable growth by continuously bringing in great leads.

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sales, inbound marketing, outbound marketing, lead generation

Five Tips for Making a Video That Doesn’t Suck

In the Age of the Internet, video is king. When was the last time you just had to check out that “viral essay” everyone was reading? Never. But a viral video? You’ve seen hundreds of them by now. If you want to reach a broad audience, a video is the best way to do it.

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inbound selling, inbound marketing, video

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