Q&A With DMD’s Client, Meltblown Technologies, on Sales Enablement

Digital Marketing Direction (DMD) started working with the industrial manufacturer Meltblown Technologies (MBT) in the spring of 2016. After... 

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sales enablement, case study

How to Create Content Your Ideal Client Can Appreciate

It can be tough making the right kind of content to attract your preferred customers. In order to make the right kind of content, you have to understand exactly what it is your ideal client profile is after. If you understand buyer persona basics, you should be able to do this fairly easily, but the trouble can lie in making content that they will feel they can make use of.

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personas

Why an Expert Strategist, Integrator Is Crucial to Sales Enablement Success

There’s always some trouble explaining why an inbound consultant can be an integral part of your business, but I feel like one of our clients says it best:

“When you are a small business owner with a small team so focused on the day to day you literally don’t have time to do [content development]. Not only that but when you have no clue where to begin, it’s so nice to have a team of experts there to help drive the strategy.” - Derek Yurgaitis, President of Meltblown Technologies

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sales enablement, sales

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