8 of the Biggest Mistakes Companies Make With Paid Search Advertising

Let’s face it. Paid search campaigns are not the easiest thing in the world to manage. Some companies hire an overpriced agency hoping for a magic PPC bullet that will cure their website’s terrible performance. Others follow the misguided advice of their well-intentioned marketing manager who wants to save costs and keep it in-house—only to realize after the fact that they’ve wasted thousands of dollars trying to manage something they don’t understand.

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Advertising, SEM, PPC

Six Steps to Getting Started With Paid Search for Small Businesses

Have you ever thought about doing paid search advertising campaigns but you're not sure where to start? Or maybe you currently have someone running them for your company but you don't feel like you're getting as much out of them as you'd like? Hopefully these tips will help you get started or improve your current efforts!

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Advertising, SEM, Search

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