How to Create an Ideal Customer Profile for Your Manufacturing Business

First things first. What exactly is an ideal customer profile (ICP), also sometimes called an ideal buyer profile?

Read More

manufacturing, ICP, ABM

How Manufacturers Can Adapt to the Internet — and Win

If you’re in the manufacturing business, I don’t have to tell you that the COVID-19 pandemic has affected your industry at every level.

Read More


9 Noteworthy Highlights from Content Marketing Institute's 2019 Manufacturing Marketing Trends Report

The Content Marketing Institute recently released their 2019 Trends Report for the manufacturing industry, providing manufacturers with a wealth of information that they can use to improve their content marketing strategies.

Read More

manufacturing, content marketing

Subscribe for inbound marketing and sales tips!

Recent Blogs