First things first. What exactly is an ideal customer profile (ICP), also sometimes called an ideal buyer profile?
First things first. What exactly is an ideal customer profile (ICP), also sometimes called an ideal buyer profile?
If you’re in the manufacturing business, I don’t have to tell you that the COVID-19 pandemic has affected your industry at every level.
The Content Marketing Institute recently released their 2019 Trends Report for the manufacturing industry, providing manufacturers with a wealth of information that they can use to improve their content marketing strategies.
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