In the previous blog, Are You Planning for Failure, I discussed some conversion rates to consider when determining whether your business is doing enough marketing to generate enough leads—to generate enough sales—and to hit its profit and revenue goals for the year.
This week, I want to introduce the concept of Smarketing, which is a fairly new concept just like inbound marketing, that can help guarantee you're getting the best quality leads and that those leads are turning into sales.
Smarketing stands for sales and marketing. The key shift here by smashing the two words together is *alignment.* Traditionally, sales and marketing teams have mostly been at odds. Sales thinks marketing is out of touch and marketing thinks sales doesn't follow up enough on leads.