A Sample Prospecting Sequence

Workflows are a series of actions following a trigger event. They're generally for internal sales team purposes, such as assigning a lead owner based on certain criteria, or nurturing contacts for the sales team with marketing efforts. For example, you can set up a workflow that takes someone from the top through the bottom of the funnel after they download the first offer. Here's a better visualization of a simple one we have for inbound marketing:
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sales enablement, sequences

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