What Is Account-Based Marketing?

According to studies conducted by the Information Technology Services Marketing Association (ITSMA), 85 percent of marketers who track and measure ROI see higher returns with ABM than with any other kind of marketing approach. And companies reported to the Account-Based Marketing Leadership Alliance that they saw a 171 percent increase in their average contract value

Clearly it can yield a very positive return. So why is this strategy proving effective and gaining in popularity recently?

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