--- title: DMD Blog | ROI description: ROI | Check out our blog. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) - [Who we are](https://www.digitalmarketingdirection.com/who-we-are) - [Partners](https://www.digitalmarketingdirection.com/who-we-are/partners) - [Talent](https://www.digitalmarketingdirection.com/who-we-are/talent) - [What We Do](https://www.digitalmarketingdirection.com/what-we-do) - [Analytics](https://www.digitalmarketingdirection.com/what-we-do/analytics) - [Buyer Persona Development](https://www.digitalmarketingdirection.com/what-we-do/buyer-persona-development) - [Consulting](https://www.digitalmarketingdirection.com/what-we-do/consulting) - [Digital Advertising](https://www.digitalmarketingdirection.com/what-we-do/digital-advertising) - [Editorial Planning](https://www.digitalmarketingdirection.com/what-we-do/editorial-planning) - [Email Marketing](https://www.digitalmarketingdirection.com/what-we-do/email-marketing) - [Graphic Design](https://www.digitalmarketingdirection.com/what-we-do/graphic-design) - [Inbound Marketing](https://www.digitalmarketingdirection.com/what-we-do/inbound-marketing) - [Inbound Selling](https://www.digitalmarketingdirection.com/what-we-do/inbound-selling) - [Sales Enablement](https://www.digitalmarketingdirection.com/what-we-do/sales-enablement) - [Social Media Management](https://www.digitalmarketingdirection.com/what-we-do/social-media-management) - [SEO](https://www.digitalmarketingdirection.com/what-we-do/seo) - [Website Design](https://www.digitalmarketingdirection.com/what-we-do/website-design) - What We've Done - [Case Studies](https://www.digitalmarketingdirection.com/case-studies) - [Portfolio](https://www.digitalmarketingdirection.com/portfolio) - [Resources](https://www.digitalmarketingdirection.com/resources) - [What Others Say](https://www.digitalmarketingdirection.com/who-we-are/testimonials) - [Work With Us](https://www.digitalmarketingdirection.com/work-with-us) - [Submit an Inquiry](https://www.digitalmarketingdirection.com/work-with-us/submit-an-inquiry) - [Work for DMD](https://www.digitalmarketingdirection.com/work-with-us/work-for-dmd) - Learn More - [Blog](https://www.digitalmarketingdirection.com/blog) - [Buyer Personas](https://www.digitalmarketingdirection.com/manufacturing-personas) # [How to Track Your Ad Campaigns More Effectively](https://www.digitalmarketingdirection.com/blog/how-to-track-your-ad-campaigns-more-effectively) October 19, 2015 [Harrison Okins](https://www.digitalmarketingdirection.com/blog/author/harrison-okins) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-to-track-your-ad-campaigns-more-effectively#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/ThinkstockPhotos-480941040.jpg)](https://www.digitalmarketingdirection.com/blog/how-to-track-your-ad-campaigns-more-effectively) Online advertising campaigns play a leading role in reaching your target market, but how do you know the right people are getting your message? How do you know that your hard-earned advertising budget is being spent in the right place and that you're actually getting a reasonable rate of return?  [Read More](https://www.digitalmarketingdirection.com/blog/how-to-track-your-ad-campaigns-more-effectively) [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising), [ROI](https://www.digitalmarketingdirection.com/blog/topic/roi) # [How to Remove the Guesswork Out of Your Online Marketing ROI](https://www.digitalmarketingdirection.com/blog/how-to-remove-the-guesswork-out-of-your-online-marketing-roi) June 4, 2015 [Jackie Connors](https://www.digitalmarketingdirection.com/blog/author/jackie-connors) [Leave a comment](https://www.digitalmarketingdirection.com/blog/how-to-remove-the-guesswork-out-of-your-online-marketing-roi#post-comments) [![](https://www.digitalmarketingdirection.com/hubfs/loop.png)](https://www.digitalmarketingdirection.com/blog/how-to-remove-the-guesswork-out-of-your-online-marketing-roi) Welcome back to our series on smarketing (sales + marketing). In our first post [we explained what smarketing is](https://www.digitalmarketingdirection.com/blog/what-is-smarketing-and-why-should-i-care) and then we shared a [Q&A with Hubspot sales rep, MJ](https://www.digitalmarketingdirection.com/blog/smarketing-qa-with-mj-hubspot-sales-rep), on how inbound marketing campaigns help her sell. This week we want to touch on some system set up items that should be done before your first smarketing meeting, to make sure it's productive. Enter, "closed-loop marketing." **Connected Systems** What is closed-loop marketing, in non-jargon speak? It means we can easily see who is a visitor, lead, or customer in your online marketing database. 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