Jackie Connors

Jackie Connors is with Digital Marketing Direction, a top tiered HubSpot partner based in Dallas, Texas. She provides inbound training, consulting, and managed content services to mid market companies. Some favorites of hers include growth, Texas BBQ, and a good laugh!
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Recent Posts

A Global Manufacturing Company Sees Success with Inbound, HubSpot While Partnering with DMD [Case Study]

MCR Safety has over forty-five years of experience as a leader in the field of personal protective equipment (PPE). Their three focus areas are gloves, glasses, and garments. All of their products are of the highest quality and they have a huge variety of options to choose from. For someone looking for specialized, high quality products in these areas, they have many options and can answer any related question. Not only is the business highly specialized, but the team is also incredibly innovative and growth-driven. They are always staying ahead of the curve with new technologies and styles their customers want and they are the most driven group of individuals I have had the pleasure of working with yet. Best of all, they couple that with some classic values such as loyalty and personality like the town they are based in and the home of Elvis Presley's Graceland: Memphis, Tennessee. So there are a lot of things their team knows very well and they excel at. But when I started working with them, inbound marketing was not at the top of that list. All of these factors made them such a perfect fit for companies my team and I are able to help the most, which is why I was so grateful to be referred to them by another manufacturing client and excited to work with them to help them grow their business.

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inbound marketing, facebook ads

Five Ways to Make Your Next Trade Show Booth More Digital and Inboundy

Inbound marketing is all about content; exceptional, attractive, remarkable content that draws people to your website. Your trade show booth should not be any different. Of course, you will want large signs and an open, welcoming space, as well as your knowledgeable staff. 

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Inbound, Trade Show

SEO Tips, Tricks, and Changes Ahead in 2017

The changing landscape of SEO comes from both the search engine itself and from the searchers. On top of that, the content strategies of millions of marketers are evolving to address those same changes. All this puts you in a tough spot. How do you keep up and respond to the competition for viewers?

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SEO

How to Choose the Best HubSpot Partner Agency for Your Manufacturing Company

The foundation of inbound marketing is “always be helping.” That starts with providing guidance on how to succeed and doing so without the traditional “always be closing” sales mindset. This is a key factor to look for in any HubSpot partner agency. Here’s our list of what to look for when choosing a partner agency for your manufacturing company, or other type of specialized business, and a little bit of relevant feedback about our approach.

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choosing a hubspot partner, hubspot partner, agency

Why Manufacturing and SEO Are Such a Great Match

As you well know, nearly everything we do starts with a web search. That includes finding the nearest restaurant or looking for a new supplier. Or, perhaps the boss sends us off on a new project and we need to get up to speed fast. First step, open Google and type in your search terms.

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manufacturing and seo

7 Hot Digital Marketing Trends to Continue in 2017

This has been an exciting year in digital marketing. As technology continues to improve and more businesses invest in digital, the competition for attention online is increasing, but the consumer experiences continue to get better and better because of it. It is proof that competition in the marketplace can be a great thing and make us all better at what we do. Here are some digital marketing trends your company should be thinking about for 2017 to stay in the game and come out ahead:

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marketing trends, SEO, video, digital

Over 80 Tools to Help You Prospect and Sell Smarter, Faster

Anyone who has ever used a new tool or outsourced something and had it make that part of their business so much smoother knows that not all new things work, but some do, and that's why new things are worth trying. Here are over 80 tools to give a whirl for your sales team, all from the book published in May of 2016, " Hacking Sales." 
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sales, sales enablement, hacking sales

Q&A With DMD’s Client, Meltblown Technologies, on Sales Enablement

Digital Marketing Direction (DMD) started working with the industrial manufacturer Meltblown Technologies (MBT) in the spring of 2016. After... 

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sales enablement, case study

How to Choose the Best Inbound Partner Agency for Your Company

There are a lot of inbound partner agencies out there. While there are still far fewer inbound agencies than traditional ones, inbound agencies are multiplying every day. So how do you know which one is right for you? After all, it is a big decision. Here's a simple check list to help you pick the right one.

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Inbound, agency, Hubspot

What Is Sales Enablement?

Sales enablement has been given lots of definitions. Here are a few:
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sales enablement

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