Jackie Connors

Jackie Connors is the Founder & CEO of Digital Marketing Direction, a top-tiered HubSpot Solutions Partner agency based in Texas. She provides inbound training, consulting, and content marketing services to mid-market companies.
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Recent Posts

Why Manufacturing and SEO Are Such a Great Match

As you well know, nearly everything we do starts with a web search. That includes finding the nearest restaurant or looking for a new supplier. Or, perhaps the boss sends us off on a new project and we need to get up to speed fast. First step, open Google and type in your search terms.

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manufacturing and seo

7 Hot Digital Marketing Trends to Continue in 2017

This has been an exciting year in digital marketing. As technology continues to improve and more businesses invest in digital, the competition for attention online is increasing, but the consumer experiences continue to get better and better because of it. It is proof that competition in the marketplace can be a great thing and make us all better at what we do. Here are some digital marketing trends your company should be thinking about for 2017 to stay in the game and come out ahead:

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SEO, video, marketing trends, digital

Over 80 Tools to Help You Prospect and Sell Smarter, Faster

Anyone who has ever used a new tool or outsourced something and had it make that part of their business so much smoother knows that not all new things work, but some do, and that's why new things are worth trying. Here are over 80 tools to give a whirl for your sales team, all from the book published in May of 2016, " Hacking Sales." 
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sales, sales enablement, hacking sales

Q&A With DMD’s Client, Meltblown Technologies, on Sales Enablement

Digital Marketing Direction (DMD) started working with the industrial manufacturer Meltblown Technologies (MBT) in the spring of 2016. After... 

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sales enablement, case study

How to Choose the Best Inbound Partner Agency for Your Company

There are a lot of inbound partner agencies out there. While there are still far fewer inbound agencies than traditional ones, inbound agencies are multiplying every day. So how do you know which one is right for you? After all, it is a big decision. Here's a simple check list to help you pick the right one.

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Inbound, Hubspot, agency

What Is Sales Enablement?

Sales enablement has been given lots of definitions. Here are a few:
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sales enablement

A Sample Prospecting Sequence

Workflows are a series of actions following a trigger event. They're generally for internal sales team purposes, such as assigning a lead owner based on certain criteria, or nurturing contacts for the sales team with marketing efforts. For example, you can set up a workflow that takes someone from the top through the bottom of the funnel after they download the first offer. Here's a better visualization of a simple one we have for inbound marketing:
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sales enablement, sequences

The Six Best HubSpot Sales and CRM Features for Sales Teams

Sales has changed, as we know, thanks to the internet. Here in Dallas, Texas I'd say the attitude towards that tends to be middle of the road, just like our spot in the country. Many people prefer to keep some things what's now deemed a little more "old fashioned" by many, but many are also starting to be open to newer ways of doing things, like marketing automation and creating email templates for sales representatives. At DMD, I'd say we're believers in a mix in the old and the new as well. We believe in finding new and better ways to do things, as long as they don't hurt the number one most important thing: relationships. 

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sales enablement, hubspot crm, hubspot sales

8 Beautiful, Conversion-Focused Website Examples

People always ask if we develop websites. We do, but for us, developing a beautiful website is more of a means to an end than the ultimate end goal. You have to have a website that makes sense for your business, looks great, and works before we can start driving traffic to it that eventually turns into sales. There are many tools out there that have made building a great looking website fast, cheap, and fairly easy. Mopro is a great resource for small business owners looking to modernize their look quickly, and they even have some added support. Plus, it only costs $199/mo. They can add stock images that move around the homepage or video for an added flare. Otherwise, yes, we can build you a custom website if it’s a good fit or refer you to a company that specializes in what you're after, depending on your needs.

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Websites, website design, marketing strategy

Over 30 Offer Ideas to Reinvigorate Your Company's Marketing

Intriguing offers that are relevant to your personas' interests and pain points are a crucial second step in the inbound methodology: convert. On average, Hubspot customers following best practices convert 2% of website visitors into leads and 6% of those leads into customers. So for every 1,000 visits, you should be converting one new customer. Again, that's an average, so it can vary by industry and company, but overall I'd say it holds true. That being said, if your offers aren't performing well and your website is converting less than the average 2% of website visitors, you're probably not getting very many leads per month, even if your traffic is pretty solid. By adding a few more enticing offers to your website, you can solve that problem. Here are some ideas:

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inbound marketing, offers

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