--- title: DMD Inbound Blog | Grace M. Frank description: Grace M Frank is a freelance writer and editor, and the owner of Frank Communications, www.frank-comm.com. --- [![Digital Marketing Direction](https://www.digitalmarketingdirection.com/hs-fs/hubfs/DMD-Logo-Final.png?width=180&name=DMD-Logo-Final.png)](https://www.digitalmarketingdirection.com/) ## Grace M. Frank Grace M Frank is a freelance writer and editor, and the owner of Frank Communications, www.frank-comm.com. ### Recent Posts # [Why A/B Testing is Important to Your Practice](https://www.digitalmarketingdirection.com/blog/what-is-ab-testing-and-why-its-important-to-your-practice) April 18, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/what-is-ab-testing-and-why-its-important-to-your-practice#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/hub/357050/file-681528367.png) ](https://www.digitalmarketingdirection.com/blog/what-is-ab-testing-and-why-its-important-to-your-practice) Remember those science classes, where you took a control group and tested it against an experimental group that had been changed in some way to see whether the change was beneficial? Well, that's A/B testing: A basic science experiment redesigned to work as a marketing tool. [Read More](https://www.digitalmarketingdirection.com/blog/what-is-ab-testing-and-why-its-important-to-your-practice) # [Why Good Content Is So Important to Your Search Rankings Now](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now) April 4, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831448-jpeg/blog-files/images-31.jpeg) ](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now) For the last two-to-three years, a revolution has been taking place in the world of SEO optimization and search engine page ranking (SERP). If you're keeping abreast of online marketing trends—and what dental or medical practice isn't—you've probably heard of them: the algorithm changes like Panda, Penguin, and Hummingbird that Google started rolling out in 2011. But they're worth hearing about again, because these changes mark a momentous shift in search, and hence in your success at attracting new patients through your web and social media marketing efforts. [Read More](https://www.digitalmarketingdirection.com/blog/2014/04/04/why-good-content-is-so-important-to-your-search-rankings-now) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [What Is Google+, And How Can It Promote Your Practice?](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice) March 21, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833373-jpeg/blog-files/unknown.jpeg) ](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice) By now, you have likely heard of Google+. You might have even taken a peek at it, but are less than convinced that you need to be using it. Every dentist, doctor or specialist with an office vying for patients would do well to look again. Google+ is part of Google, the search engine behemoth that today largely defines search engine ranking, which in turn largely decides the success of your practice’s online marketing efforts. Opening a platform with the Google name is like entering real estate from a family named Trump or politics from one named Bush. You draw attention because of who or what stands behind you. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/21/what-is-google-and-how-can-it-promote-your-practice) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [How Dentists Can, and Do, Use Social Media to Good Effect](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2) March 7, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624833148-jpeg/blog-files/teeth.jpeg) ](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2) "I trust his work. I trust him to take good care of me." These words, spoken by a patient in a "welcome to my practice" YouTube video of Dr. Jared Waite at [Aspen Ridge Dental Care](https://aspenridgedentalcare.com), are perfect. They get right to the [heart of what inbound marketing via social media is all about](http://digitalmarketingdirection.com/category/seo/inbound/): projecting yourself and your practice to a mass audience as capable, attentive and worthy of any would-be patient's trust and care. Effective social marketing, however, isn't easy. It takes preparation and planning, an investment of time and money, and a fair bit of creativity. [Read More](https://www.digitalmarketingdirection.com/blog/2014/03/07/how-dentists-can-and-do-use-social-media-to-good-effect-2) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists) # [How to Use Social Media Confidently and Effectively](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively) February 17, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832673-jpeg/blog-files/image-how-to-social-media-blog.jpeg) ](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively) Have you tweeted today? As few as eight years ago, that question would have been as puzzling to teenagers as to their parents. But that was then, and this is now. The fact is, social media is one of the most powerful, effective—and cost-effective—tools available today for promoting your business, reaching out to new clients and keeping current clients interested, engaged and informed. In short, social media does everything traditional advertising *used* to do, only better. It has the potential for precision-tailored marketing that's both personable and brand-specific, coupled with an immediacy and relevancy that appeals to today's tech-savvy clientele. [Read More](https://www.digitalmarketingdirection.com/blog/2014/02/17/how-to-use-social-media-confidently-and-effectively) [Social Media](https://www.digitalmarketingdirection.com/blog/topic/social-media), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Advertising](https://www.digitalmarketingdirection.com/blog/topic/advertising), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [Picking Your Dental Office's Web Personality](https://www.digitalmarketingdirection.com/blog/2014/02/07/picking-your-dental-offices-web-personality) February 7, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/02/07/picking-your-dental-offices-web-personality#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832523-jpeg/blog-files/tooth.jpeg) ](https://www.digitalmarketingdirection.com/blog/2014/02/07/picking-your-dental-offices-web-personality)   Pick a city, start a search, and links to dozens of dental practices instantly pop up. Clearly, dentists are as aware as anyone of the importance of online tools and social media in growing their practice. [Read More](https://www.digitalmarketingdirection.com/blog/2014/02/07/picking-your-dental-offices-web-personality) [Design](https://www.digitalmarketingdirection.com/blog/topic/design), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Blogging](https://www.digitalmarketingdirection.com/blog/topic/blogging) # [Why You Need to Start Segmenting, Automating Customized Emails](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails) February 7, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832303-jpeg/blog-files/email-image.jpeg) ](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails) List segmentation. Sounds sexy, doesn't it? Actually, list segmentation is one of the most important tools available today in tailored marketing, including email marketing. If you're not segmenting your audience, or grouping them into categories, you cannot possibly be communicating with them effectively. [Read More](https://www.digitalmarketingdirection.com/blog/2014/02/07/why-you-need-to-start-segmenting-automating-customized-emails) [Content](https://www.digitalmarketingdirection.com/blog/topic/content), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Segmenting](https://www.digitalmarketingdirection.com/blog/topic/segmenting), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [Effective Email Marketing: From Calls to Action to List Segmentation](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation) January 9, 2014 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624832048-png/blog-files/email.png) ](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation) We've a love-hate relationship with email. We welcome messages from friends or helpful advice; spam we detest. So how do you raise your email marketing efforts to that of wanted and welcoming? By making good use of such tools as list segmentation, strategic planning, follow-up, analytics and, of course, common sense. If done right, email marketing is an effective—and extremely cost-effective—way of getting your message across to large groups of people. An email can say a lot about what your practice offers in ways that are personal, relevant and timely—driving traffic to your website, increasing your website's ranking on search engines, and, ultimately, improving your [conversion rate](http://digitalmarketingdirection.com/2013/10/28/improve-your-email-conversion-rate/) (winning new patients or keeping existing ones). [Read More](https://www.digitalmarketingdirection.com/blog/2014/01/09/effective-email-marketing-from-calls-to-action-to-list-segmentation) [Analytics](https://www.digitalmarketingdirection.com/blog/topic/analytics), [Strategy](https://www.digitalmarketingdirection.com/blog/topic/strategy), [Data](https://www.digitalmarketingdirection.com/blog/topic/data), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Mobile](https://www.digitalmarketingdirection.com/blog/topic/mobile) # [Going Mobile: Three Reasons Why You Need To Make Your Website Responsive Now](https://www.digitalmarketingdirection.com/blog/2013/12/19/going-mobile-three-reasons-why-you-need-to-make-your-website-responsive-now) December 19, 2013 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/19/going-mobile-three-reasons-why-you-need-to-make-your-website-responsive-now#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831818-jpg/blog-files/smartphones.jpg) ](https://www.digitalmarketingdirection.com/blog/2013/12/19/going-mobile-three-reasons-why-you-need-to-make-your-website-responsive-now) Remember the old saying, "Good things come in small packages?" It's still as relevant as ever. But these days, little packages aren't limited to things that twinkle and gleam. They beep and ding and dash off a favorite ditty, too. If you're thinking of how best to grow your practice and grab notice in the digital age, you need to be thinking of launching a mobile website. Specifically, an optimized site that plays well on that small screen you, very probably, and so many others, definitely, spend hours at: the smartphone. [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/19/going-mobile-three-reasons-why-you-need-to-make-your-website-responsive-now) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Mobile](https://www.digitalmarketingdirection.com/blog/topic/mobile), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) # [4 Ideas for Making 2014 a More Healthcare-Friendly Year](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year) December 12, 2013 [Grace M. Frank](https://www.digitalmarketingdirection.com/blog/author/grace-m-frank) [Leave a comment](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year#post-comments) [![](https://www.digitalmarketingdirection.com/hs-fs/file-624831743-jpg/blog-files/healthcare4for2014.jpg) ](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year) Welcome—almost—to 2014! For doctors, dentists and just about any healthcare professional, the New Year promises to be a year chock-full of challenges and changes. But opportunities exist, too, for those thinking of how best to take advantage of them. That's why setting up a good strategic schedule *now* will help elevate your practice and make you a brand worth noticing. Here are 4 ideas for making the most of 2014: [Read More](https://www.digitalmarketingdirection.com/blog/2013/12/12/4-ideas-for-making-2014-a-more-healthcare-friendly-year) [SEO](https://www.digitalmarketingdirection.com/blog/topic/seo), [Inbound](https://www.digitalmarketingdirection.com/blog/topic/inbound), [Email](https://www.digitalmarketingdirection.com/blog/topic/email), [Dentists](https://www.digitalmarketingdirection.com/blog/topic/dentists), [Websites](https://www.digitalmarketingdirection.com/blog/topic/websites), [Healthcare](https://www.digitalmarketingdirection.com/blog/topic/healthcare) [All posts](https://www.digitalmarketingdirection.com/blog/all) ### Subscribe for inbound marketing and sales tips! ### Recent Blogs ### Tags - [ABM (2)](https://www.digitalmarketingdirection.com/blog/topic/abm) - [account-based marketing (1)](https://www.digitalmarketingdirection.com/blog/topic/account-based-marketing) - [Advertising (9)](https://www.digitalmarketingdirection.com/blog/topic/advertising) - 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