It’s already 2015! The past year was a whirlwind; packed-full of incredible happenings, fresh ideas, and a digital transformation of algorithms across the board.

Users are getting smarter and companies are too. We’ve learned what we want to see, what we don’t, and how annoying it is to receive unsolicited ads again and again. 2015 will empower consumers to be even more selective about which ads come into view. This freedom to choose is great on a personal level, but demands marketers to develop (even more) thoughtful digital strategies. Here are some tips to make sure you're reaching the people who want to hear from your brand by optimizing your email, social media and website. 

Do you ever feel like you and your graphic designer are from two different planets?

You need each other to thrive, but sometimes there’s a break in communication, causing yet another inefficiency in the already complex world of content — a string of emails so full of attachments, revisions and terms so confusing, you’ll never swim your way to the top.

Here at DMD, we’ve experienced both sides of the time warp. We are happy to announce that there are some easy ways to reduce the confusion and shorten those email chains from the start. 

Blogging appears to be a permanent resident in the house of great marketing, but writing something helpful for your readers can be much more difficult than you’d think. Your audience is probably drowning in irrelevant search engine results, social media posts and spam already, making it exceedingly difficult to stand out amongst the clutter.

Fortunately, there are ways to check your writing to ensure it will not only be visible, but easily understood and actionable.