By Kristi Tan, DMD Campaign Manager, and @JackieClews, DMD Co-Founder
In our last blog post, we discussed how to get started with inbound marketing by creating buyer personas, such as Renter Sally.
After you've fleshed out and prioritized your target personas, the next step is implementing campaigns with valuable, relevant offers to convert them into leads.
By @JackieClews
The world of digital marketing is often a vague, mysterious world.
That's why at DMD we are very dedicated to blogging about digital marketing to increase your knowledge of what it is we do, and what we don't do, such as public relations (PR).
This week I was at a networking event, where I was excited to meet a local PR professional. While I was discussing this person with another marketer, he asked me to articulate what the difference is between the two.
By Grace M. Frank and @JackieClews
Why use social advertising?
One good reason is because you want to accelerate your efforts, whether those goals are to grow your followers (aka prospects) or engagement (aka brand awareness).
This week a colleague sent me a Business Insider article with a series of screen shots from the "coolest websites in 1996."
They're horrifying.
They look more like something you might see on Tetris or Super Nintendo (remember those?) than websites for big, serious names like Fidelity, American Express, or Bank of America.
Are you wondering why someone might take the time to write a blog or pay to have one professionally written and managed by someone else for their business's website?
Because it works.
Blogs have evolved a lot in the past 10 or so years when they were first people rambling their thoughts in their basement for the world to read. Now, they're a serious source of business.
Social Media, SEO, Strategy, Content, Inbound, Email, Blogging, Advertising
Guest Blog from DesignRFix.com
The quality and usability of your shopping cart can make or break a deal. A friendly, sales-oriented shopping cart can smoothen the process of online shopping, and can also persuade visitors to buy more. Needless to say, you want a shopping cart that helps you get more sales and conversions.
While the real challenge is to understand the needs, desires, preferences and idiosyncrasies of your visitors to create an intensely targeted shopping experience, simply following the best practices of shopping cart design and getting the basics right can also contribute to a bigger bottom line. Let’s take a look at what you can do to transform your shopping cart into a powerful sales machine.
Have you given the same sales pitch about what you do over and over again and thought, there has to be a better way? Or the other way around, spent a big budget on ads but not on real world networking and expected more in return than you got?
That's because it takes both.
Guest blog by Carl Thomas, CEO of P.R. Inc.
Are you looking to get business on your website in an authentic, non-spammy way? Then Hubspot is probably right for your business.
So how does it work?
Strategy, Content, Inbound, Email, Agencies, Blogging, Websites
Are you looking to set up a new e-commerce website or spruce up an old one?
For many small businesses, Shopify might be the holy grail you've been looking for. Shopify is a popular all-in-one platform for e-commerce sites focused on simplicity. This is reflected in their pricing, setup, and built-in features.
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