There are a lot of inbound partner agencies out there. While there are still far fewer inbound agencies than traditional ones, inbound agencies are multiplying every day. So how do you know which one is right for you? After all, it is a big decision. Here's a simple check list to help you pick the right one.

With all of our recent talk about sales enablement, a question has to be cropping up: How is sales enablement any different from inbound selling? That's what I'm going to clarify here.

Do your sales representatives have enough information about their prospects to really resonate and solve for them? Do they know different places to look online to locate active buyers? If the answer is no to either of those questions, read on.

What would marketing be without its counterpart, selling? The answer is that it would be pretty much pointless. Why get leads if you can’t close them into customers? So how do you as a salesperson close leads into customers in this internet age where we all do so much research and relationship building online?

Sales has changed, as we know, thanks to the internet. Here in Dallas, Texas I'd say the attitude towards that tends to be middle of the road, just like our spot in the country. Many people prefer to keep some things what's now deemed a little more "old fashioned" by many, but many are also starting to be open to newer ways of doing things, like marketing automation and creating email templates for sales representatives. At DMD, I'd say we're believers in a mix in the old and the new as well. We believe in finding new and better ways to do things, as long as they don't hurt the number one most important thing: relationships. 

There are a lot of programs and companies online that have seen the benefit of Hubspot and inbound marketing. These companies—like Pandadoc, Eventbrite, GoToWebinar, and Wistia—make it their business to help you connect and maintain good relationships with your clients. The way in which these programs achieve this goal is by making their content integrated. Hubspot works together with these companies to give you a better and more trackable experience as a business person.

Really understanding and executing your company’s brand identity is far harder than it looks. Many companies boast values and philosophies which they surely admire, but fall short of living in daily practice. This is why it takes a certain amount of insight, practice and research to truly discover a brand’s identity and how to build that identity into marketing efforts, everyday client interactions and touchpoints.

Video content is an integral part of the twenty-first century, and has made itself indispensable to just about everything. This includes our entertainment, education, news, and our marketing. We all know commercials can be a pain, but they are the medium through which businesses promote their products. Watching videos directed towards marketing can be tedious, especially when the content is far from engaging, but if there is some entertainment value then they can be less of a chore to watch. This is why it is important to avoid making any blunders when you try to create video content, otherwise you will fail to get the wanted attention and possibly even turn potential customers away.