There’s all this hype these days about building more content onto webpages. WooRank, a popular online software that provides SEO and keyword analytics, often recommends “more content” as one of the top five improvements for a site. But some people are left scratching their heads saying, “Why?! I’ve already said everything I want to say!” Well, it’s because Google doesn’t care. The more you are saying, the more credible you become. Here are three reasons why content is king:

Guest post by @JeanWrites

Blogging didn’t use to be a challenging thing. It used to be that anyone could publish virtually anything. But the times are changing and consumers, as well as Google, are expecting better blogging. But why?

Email is becoming an increasingly popular online marketing technique - and subject lines are an important first step to getting your target audience to engage with your email.

So marketers can get some honest feedback on what gets me to open an email, I compiled a list of my five favorite fashion subject lines.

“Front Row at the Spring 2014 Runway Show”—ralphlauren.com

It seems like today you cannot escape the current trends. When this email appeared in my inbox I automatically clicked it because I imagined being front row, watching the models in all the current trends walk down a bright stage with cameras flashing in each and every direction. As soon as I read this subject for this email I knew I would open the email and be directed to the current styles. I then imagined myself wearing the brand and walking down the runway with cameras on me. This subject was a creative, direct way to catch my attention and make me wonder what Spring 2014 will look like.

Do you want people to find your website when they are searching online for related terms? Then you’ve probably thought about search engine optimization (SEO) techniques and maybe even wondered how they differ from inbound marketing strategies to drive traffic from search engines.