Picking Your Dental Office's Web Personality

 

Pick a city, start a search, and links to dozens of dental practices instantly pop up.

Clearly, dentists are as aware as anyone of the importance of online tools and social media in growing their practice.

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Design, Strategy, Content, Dentists, Blogging

What DMD's New Partnership with Hubspot Means For You

Are you looking to get business on your website in an authentic, non-spammy way? Then Hubspot is probably right for your business.

So how does it work?

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Strategy, Content, Inbound, Email, Agencies, Blogging, Websites

What is the difference between MARKETING and BRANDING?

Guest Blog by Dan Stables, Owner of Stables Creative Group

I had a friend ask me recently about the difference between Marketing and Branding. While related and intertwined in application, in definition they are very different.

Branding is the process of creating a unique name and image for a company and/or product in the customers’ minds. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

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Design, Strategy, Agencies

Effective Email Marketing: From Calls to Action to List Segmentation


We've a love-hate relationship with email. We welcome messages from friends or helpful advice; spam we detest. So how do you raise your email marketing efforts to that of wanted and welcoming? By making good use of such tools as list segmentation, strategic planning, follow-up, analytics and, of course, common sense.

If done right, email marketing is an effective—and extremely cost-effective—way of getting your message across to large groups of people. An email can say a lot about what your practice offers in ways that are personal, relevant and timely—driving traffic to your website, increasing your website's ranking on search engines, and, ultimately, improving your conversion rate (winning new patients or keeping existing ones).

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Analytics, Strategy, Data, Email, Mobile

How to Plan a Content Marketing Calendar that Gets Sh*t Done (On Spreadsheets)

By @JackieClews

Are you a content marketer looking to show results for all of your content marketing campaigns and collaborate easily but not quite ready to take on a more sophisticated project management software?

Whether you’re marketing an e-commerce or a service-based business to consumers or businesses, an easy trick to try is adding the most important stats to your editorial calendar so you can plan in advance and turn your calendar into a detailed analytics report, as well.

Two great tools to use are Microsoft Excel (as long as you can share it and edit in real time on the cloud) or Google Spreadsheets, which can be viewed and edited by all collaborators in real time.

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Social Media, Analytics, Design, Strategy, Data, Email, Blogging, Websites, E-commerce, Advertising

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