Guest blog by Carl Thomas, CEO of P.R. Inc.
The Internet is a major communication medium in the lives of millions of people today. It is not surprising that the business world also thrives in this medium. In fact, most businesses today strive to establish online presence through an efficient web design. Even those who are just starting out in their business view a website as part of their business plan.
Most businesses use a website as their main business tool while others view their website as a separate sales or customer service department to support their offline operations. Whatever the purpose of a business website is, there are several benefits that it provides.
Strengthen Brand Visibility
An established company can expand its market reach just by putting up its own website and a new business can instantly establish its own market niche through an informative website.
While print and other media help a lot in providing brand visibility, a website is the fastest way to provide information about your business. For established companies, a good web design gives consistency to the brand’s image in other media forms while new companies can benefit from a stronger market presence online. In fact, most small businesses start out by putting up a website and having customers view, order, and even pay for their products and services online.
Provide 24/7 Customer Care
The customer care industry was born solely to provide businesses with a way to make their services and product information available to their customers any time of the day. A web site works much the same way, offering customers information about the business and its products and services 24 hours a day, 7 days a week, even during holidays.
Your business’ online presence assures your customers that their concerns will be given the proper attention when they need it. Your website also allows customers to provide your company feedback regarding their experiences with the brand.
Thus, both you and your customers are able to reach out to each other through the same channel while the appropriate web design ensures an environment where this exchange of information is smoothly delivered.
Build Customer Loyalty
A customer who knows what he wants to buy is most likely a well-informed customer who has stayed loyal to the brand for some time. Your company’s website encourages this kind of relationship to develop between brand and consumer by allowing convenient access to products or services information whenever consumers need it.
When a company is willing to share this kind of information to its market, customers are encouraged to try the products just to see if the information holds true in reality and when it does, they are also motivated to stick with that product or brand.
A good web design helps develop consumer brand loyalty by providing customers with a pleasant learning environment they will want to go back to from time to time. This is especially effective when the company regularly updates its website information.
Brand and Image Management
Although companies manage their businesses in the office, a website can serve as the extension of a management or marketing strategy. Through a proper website design, your business can present itself to its consumers in any number of ways that serves to effectively convey your message to your intended market.
Your business may expand its range of services by developing new ideas in the office, but this time consuming process can be easily translated into your website just by adding a page of information.
On the other hand, if your company requires a change of identity due to a major management strategy such as a merger, your website can reflect this change by changing the website design and the information it contains.
Thus, your website is a flexible tool for keeping the market informed about the changes your business is going through or for implementing strategies to further enhance your brand’s image in the market.
Efficient Marketing Tool
Your website can also be used to generate interest in a particular product or service. When utilized appropriately, a website is an effective marketing tool that can reach out to customers in the shortest possible time.
Unlike TV commercials, website viewers are not limited by time when learning about a product or service that is being promoted. Whether your business is just establishing itself in the market or introducing a new product to your loyal customers, a good web design together with good copy, should be able to attract more customers and keep them coming back for more information and product or service updates.
Just like any marketing strategy, your website should be fully aligned to your business’ goals and marketing efforts. Thus, it is also important choose a website development company that has a solid experience in developing websites and offers all the services you need for your own business requirements.
Carl Thomas is the founder and CEO of P.R. Inc., a Dallas-based company that was formed in 1989. The marketing, design, and printing divisions were established by Mr. Thomas in 2001. P.R. Inc. serves a niche market by providing professional design, corporate identity, and printing services. Some clients of P.R. Inc. include the Federal Home Loan Bank of Dallas, eBank Systems and eVerge Group. The company also has done extensive design work for top speakers in the National Speakers Association such as Randy Pennington CSP (Certified Speaking Professional) and Betty Garrett of Garrett Speakers Bureau.
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Posted by Jackie Connors
Jackie Connors is the Founder & CEO of Digital Marketing Direction, a top-tiered HubSpot Solutions Partner agency based in Texas. She provides inbound training, consulting, and content marketing services to mid-market companies.